Launch Instagram for Lace & Silk

Freelance Opportunity: Social Media Content Creator & Manager

I’m looking for an experienced freelancer to establish and manage the Instagram presence of Lace & Silk, a fashion brand preparing to launch.

The brand celebrates femininity, elegance and refinement, with feminine dress styles made from premium fabrics, including pure natural silk, silk chiffon, cotton and lace. Its visual identity features blush pink, cream and gold.

Scope of work

Develop a pre-launch content concept and promotional and engagement strategy for approval, including the target audience, visual direction, content calendar, post ideas and captions.

Create 15–20 Instagram posts, including a suitable mix of images, carousels and reels, with all related assets and captions.

Schedule and publish approved content, manage comments and direct messages, and engage with relevant audiences.

Plan, set up and optimize Instagram advertising campaigns as part of the project.

Generate interest in pre-orders and maintain a lead tracker recording enquiries, product interest and follow-up status.

Work towards a minimum of 200 new, authentic and relevant followers within the agreed campaign period. Purchased followers and artificial engagement are not acceptable.

Provide regular progress updates and a final report covering content performance, follower growth, enquiries and advertising results.

What I’m looking for

Proven experience creating and managing Instagram content, preferably for fashion, beauty or lifestyle brands.

A strong eye for feminine, elegant visuals and consistent branding.

Excellent copywriting, content creation and community management skills.

Experience running Instagram ads and generating qualified enquiries.

Reliability, clear communication and the ability to deliver against agreed deadlines.

Applications that include a tailored creative concept and draft proposal for Lace & Silk’s pre-launch Instagram presence will be prioritized.