Jewellery Business Seeking Meta Ads Expert

Meta Ads Expert Required for Jewellery Business – Facebook & Instagram

We are HR Jewellers & Sons, a jewellery showroom based in Bikaner, Rajasthan, and we are looking for an experienced Meta Ads Specialist / Facebook & Instagram Ads Manager to manage and optimize our paid advertising campaigns.

Our primary goal is to generate genuine local customer enquiries, WhatsApp leads, showroom visits and jewellery sales through Facebook and Instagram advertising.

What We Need

We are looking for someone who has practical experience in running Meta Ads for Jewellery, Fashion, Retail, Luxury or Local Businesses.

The freelancer will be responsible for:

- Complete Meta Ads campaign setup and management
- Facebook & Instagram advertising
- Local audience targeting, primarily in Bikaner
- Audience research and segmentation
- Lead Generation campaigns
- WhatsApp/Message campaigns
- Instagram engagement and customer enquiry campaigns
- Retargeting campaigns
- Campaign budget planning and optimization
- A/B testing of audiences, creatives and ad copies
- Continuous campaign monitoring and optimization
- Reducing unnecessary ad spend and improving lead quality
- Tracking important campaign metrics such as CTR, CPC, CPM, Cost per Lead and conversions
- Providing regular performance reports and recommendations

Our Business

We deal in:

- Gold Jewellery
- Silver Jewellery
- Diamond Jewellery

We want to build a strong local digital presence and convert social media users into real potential jewellery customers.

Important Requirement

We are not looking for someone who simply creates a campaign and leaves it running.

We need a freelancer who understands:

Strategy → Targeting → Creative Testing → Campaign Optimization → Lead Generation → Retargeting → Conversion

The freelancer should be able to analyze campaign performance and make regular improvements based on actual data.

Creative Work

We can provide product photographs/videos and basic brand material.

The freelancer should be able to advise us on:

- Which products should be advertised
- Which type of creatives should be used
- Suitable ad formats
- Ad copy and hooks
- Offers/CTA strategy
- Audience targeting
- Retargeting strategy

If you can also create or edit simple ad creatives/videos, that will be an additional advantage.

Target Audience

Our primary focus is local customers in Bikaner and nearby areas.

The campaign strategy should focus on finding people who are genuinely interested in purchasing jewellery rather than simply generating cheap or low-quality leads.

Expected Outcome

Our main objective is to generate:

Quality enquiries → WhatsApp conversations → Showroom Visits → Jewellery Sales

We understand that sales depend on multiple factors, so we are not looking for unrealistic guaranteed sales. We are looking for a freelancer who can build a properly structured and measurable Meta Ads system and continuously optimize it.

Freelancer Requirements

Please apply only if you have:

- Proven experience with Meta Ads
- Experience with Facebook & Instagram advertising
- Experience with local businesses or retail/e-commerce
- Understanding of Lead Generation and WhatsApp campaigns
- Knowledge of Meta Ads Manager
- Ability to analyze campaign data
- Good communication skills
- Experience with retargeting and audience testing

Jewellery industry experience will be an advantage.

When Applying, Please Share

1. Your previous Meta Ads experience
2. Examples/case studies of campaigns you have managed
3. Results you achieved for similar businesses
4. Your monthly/project management fee
5. Whether your fee includes campaign setup and optimization
6. Whether you can help with ad copy and creative strategy
7. Your expected working process and reporting frequency

We are interested in building a long-term working relationship with the right freelancer if the initial project performs well.

Business: HR Jewellers & Sons
Location: Bikaner, Rajasthan, India