Instagram Lead Ads for Consoles

I need a results-oriented marketer to build and run a short-term Instagram campaign that delivers qualified leads for our latest gaming consoles. The single KPI is the number of parents who submit their details through Instagram’s native Lead Form.

Here’s what the work involves:
• Develop two or three eye-catching image or Reels creatives that resonate with busy parents—think family-friendly gaming moments and “screen-time made better” angles.
• Write concise, persuasive copy that highlights value (educational games, parental controls, bundle savings) and contains a clear call-to-action.
• Set up the campaign inside Ads Manager, choosing the Lead objective, optimising placements for Instagram Feed, Stories and Reels.
• Build the Instant Form, adding no more than three fields so completion remains frictionless.
• Implement basic UTM tracking so I can follow lead quality in our CRM.

Acceptance criteria
1. At least two ad variations approved in Ads Manager.
2. Instant Form live, tested, and capturing data to the connected email address.
3. A brief report (PDF or Google Doc) explaining audience targeting, budget distribution, and next-step recommendations after the first week.

If you’ve run similar lead-gen campaigns for electronics or family products, I’d love to see examples. Let’s get parents excited about upgrading their family gaming setup.