High-Engagement Social Content for Betting Brands

There are 2 brands relating to this project, They are related to each other - so the work you do on one, would be re skinned for the other.

Qty x 5 mini instagram games each brand - same mechanics, just applied each brand. Fair to see we looking to replicate things that are out there and give them a branded feel.

Qty x 10 mini 15-30sec videos each brand (AI driven ), again - same scenario, applied to each brand. I think nearer to 15 seconds is more likely
(examples that showcase the character animation complexity we’re looking at: https://www.instagram.com/p/DaC3NcvOT9V/, https://www.instagram.com/p/DXhneW1juW_/)

This content must look slick and professional, but it is designed to engage and be fast paced, so the process needs volume and scale in mind. These are sports betting / gaming / casino brands.

For static content we are using the brand assets and Gemini is manipulating and creating scenes for us. An extension of this approach with video (but combined with your additional expertise and know how - see editing requirements & effects further down)

We will supply the brand assets, logos and characters for you to use - and a brief for each piece of content

Here are Some Example Briefs with links to give you an idea of the type of output

Gamifacation Content Brief

Creative Direction: A mini-game following this mechanic: https://www.instagram.com/p/Dak44l0qe6I/ (without the native IG slider – sizing must be appropriate so that I can add the slider myself). Feature one brand character falling from the sky (with a relevant scenery in the background – a forest or a Wild West city), with various symbols falling (chips, cards, clovers, etc.).
Copy: "Rewards Catcher"
Logos to be placed: Primary brand logo (top centre) and age restriction/compliance badge (bottom corner).

Another trending mini-game style we could use.
https://www.instagram.com/p/DZFjeHuRObD/

Evergreen Content Brief

Creative Direction: A Netflix documentary trend https://www.instagram.com/p/Da7_lsuMmnq/. For each brand, please feature one character in 3 cuts: cut 1 – coming to the chair, cut 2 – sitting, cut 3 – checking mic. No voiceovers. One character can sit on a saloon chair, For other brand the character can sit on a enchanted throne.
Copy: N/A (I will add it natively)
Logos to be placed: Brand logo (top center).

Sports Integration Brief
Creative Direction: NFL Week 1 Kickoff. Dynamic, high-impact "action-shot." The brand character is dressed in football pads and a jersey, actively engaged in playing the game. This could be striking a classic "Heisman" pose holding a gold football. Animations through explosive turf and stadium light effects. Character hair and clothing to be slightly animated, to suggest movement.
Copy: " NFL Week 1"
CTA Button: Lock your Picks
Logos to be placed: brand logo (top corner) and age restriction/compliance badge (bottom corner).

'New Game’ Awareness Brief
Creative Direction: Entering a magical portal (7S) or a saloon door (5G) that zooms in the slot gameplay video (depending on what the provider shares, this can be vertical or horizontal). Background stays true to the brand (magical forest/Wild West) .
Copy: "New Game Out Now"
Logos to be placed: brand logo, new game title logo, provider logo, age restriction/compliance badge (bottom corner).

Other things to consider*

AI Character & Asset Generation
Generate all static and animated social assets using advanced AI tools.
Adhere strictly to the generation parameters provided by the client, including style seeds, prompts, and negative prompts to guarantee 100% mascot consistency.
Execute manual cleanup and retouching on all AI outputs to eliminate anatomical flaws or off-brand artifacts.
Motion Graphics & Video Services
AI Video Animation & Motion Production
Animate static AI character and environment generations into 15–30 second video reels using advanced AI video tools.
Produce micro-action video loops (e.g., character gear adjustments, opening chests, pulsing portals). Build interactive motion assets, including rapid-frame "Tap-to-Pause" reels and selection wheels.
Transitions & Dynamic Scene Flow
Design seamless, high-production scene transitions for multi-shot video reels, including whip pans, portal/flash cuts, camera zooms through environmental elements (e.g., passing through thick mist or dust clouds), and match cuts between character actions.
Apply custom motion-blurred wipes, light leaks, and particle-based transition overlays (e.g., swirling embers, floating leaves, blowing sand).
Ensure all transition timing aligns perfectly with audio beat drops and sound effects.
Post-Production & Visual Effects (VFX)
Apply custom motion graphic overlays, color grading, logo, on-screen text, and CTA end-card video bumpers according to client brand guidelines.
Audio Design & Sound Editing
Produce custom sound design and audio mixing for select video assets, including background audio, ambient soundscapes, and precise action SFX (e.g., clinking spurs, magical chimes, opening vault doors, stadium roars, and transition wooshes/impacts).
Reskin Approach
Each creative brief provided by the client will cover a single core concept, narrative, and composition.
1 Concept = 2 Deliverable Reskins: For every brief, the agency will produce two final variations, one for each brand.
What Stays Identical:
Composition & Framing: Camera angle, character placement, depth of field, and focal points.
Motion & Animation: Animation paths, video transitions, timing, cuts, and camera movements.
Text & UI: On-screen text placement, logo position, and end-card animation bumpers.
Sound Design: The same audio structure, music track, and timing (with only minor environmental SFX tweaks if needed).
What Changes:
Only the character models, prompt seed, environmental textures, logos, fonts, brand colors and visual "clothing" will be swapped.
Review, Feedback & Revision Cycles
Up to 2 rounds of revisions per asset (covers AI prompt adjustments, post-production tweaks, and text/UI overlays).
Quality Control & Brand Safety
Conduct internal agency QC to verify that assets meet all brief specs, aspect ratios, character guidelines, and resolution requirements before submitting to the client.
Compliance & Legal Safety: Ensure no real-world copyrighted logos, trademarked sports emblems, or protected celebrity likenesses appear in the generated AI backgrounds or character outfits.