Google Tag Manager Specialist Required

We need a senior server-side tracking specialist to finish and validate a Google Tag Manager Server-Side implementation for Prescrybe Health.

This is not a basic Google Analytics installation.

The project involves server-side conversion tracking, advertising APIs, consent enforcement, data filtering, event deduplication, and protecting sensitive healthcare information.

Technology

* Framer
* Google Tag Manager Web
* Google Tag Manager Server-Side
* Google Cloud Run
* Custom first-party sGTM domain
* GA4
* Meta Ads / Conversions API
* Google Ads
* Google Consent Mode

Responsibilities

The selected freelancer will:

* Audit our existing Web GTM and Server GTM containers
* Correct/complete server-side routing
* Configure Meta Conversions API
* Configure Google Ads server-side conversion tracking
* Configure browser + server deduplication
* Preserve approved campaign/agency attribution
* Ensure advertising events only run when consent requirements are satisfied
* Implement an explicit data allowlist
* Block PHI, sensitive health data, form values, unnecessary URL/query information, and other unapproved fields from advertising-platform payloads
* Review actual outbound server requests
* Test events in Meta Events Manager and Google Ads
* Identify duplicate or incorrectly configured tags
* Document the final setup

Our main conversion currently occurs when a visitor clicks a CTA on the marketing website and begins the intake process on a separate healthcare platform.

Deliverables

Final delivery should include:

* Working Meta CAPI integration
* Working Google Ads server-side conversion integration
* Verified consent behavior
* Verified deduplication
* Verified agency/source attribution
* PHI/sensitive-data protection through server-side filtering/allowlisting
* Screenshots or evidence of successful testing
* Documentation of every field transmitted to Meta and Google
* Recommendations for safely adding additional ad platforms later

Ideal Freelancer

Must have strong hands-on experience with:

* GTM Server-Side
* Meta CAPI
* Google Ads
* GA4
* Google Cloud Run
* Consent Mode
* Server-side transformations
* Event data filtering
* Browser/server deduplication
* First-party server-side tracking

Healthcare / telehealth / HIPAA-related tracking experience is a major advantage.

Application Question

Please answer these questions with your bid:

1. How many server-side GTM implementations have you completed?
2. Have you implemented Meta CAPI through sGTM?
3. Have you implemented Google Ads conversions through sGTM?
4. Have you worked with healthcare or another regulated industry?
5. How would you prevent PHI or health-related information from being transmitted to Meta?
6. How do you inspect and verify the final payload being sent from the server container?
7. Can you work with and improve an existing implementation rather than replacing everything?

Generic analytics proposals will not be considered.