Google Ads Optimization for Online Yoga School

I am looking for an experienced Google Ads specialist to manage and optimise my client's Google Ads account. The goal is to improve campaign performance, generate quality leads or conversions, and maximise return on ad spend (ROAS) while maintaining an efficient advertising budget.

Scope of Work

Audit the existing Google Ads account and identify areas for improvement.

Set up, manage, and optimise Google Search campaigns.

Conduct keyword research and competitor analysis.

Create and optimise ad copy, headlines, and descriptions.

Manage bidding strategies, budgets, and negative keywords.

Monitor campaign performance and reduce wasted ad spend.

Set up or verify conversion tracking, where required.

Provide regular performance reports with actionable insights.

Requirements

Proven experience managing Google Ads accounts.

Strong understanding of keyword research, bidding strategies, and campaign optimization.

Experience with conversion tracking and Google Analytics 4 is preferred.

Ability to explain campaign performance and recommend data-driven improvements.

Previous campaign results or case studies are a plus.

Project Expectations:

I am looking for someone reliable who can communicate clearly, work independently, and focus on measurable results. The initial engagement may lead to ongoing work if performance and collaboration are satisfactory.

To Apply

Please share:

Your experience managing Google Ads accounts.

Examples of campaigns you have managed and their results.

Your proposed approach to auditing and optimising this account.

Your pricing and estimated timeline.

Note: Please explain your strategy and expected deliverables rather than guaranteeing specific results

Client: Its a yoga school, providing online yoga classes. Country focused is UK & USA