Google Ads Audit and Optimization Expert

I am looking for an experienced Google Ads specialist to perform a comprehensive audit and cleanup of my Google Ads account.

My primary objective is to eliminate wasted ad spend and ensure my ads are shown only to users with strong purchase or service intent.

The scope of work should include:

Conduct a full keyword audit and remove or pause low-quality, duplicate, and irrelevant keywords.
Review the Search Terms Report to identify searches that generate clicks but do not result in qualified leads or conversions.
Build and implement a comprehensive negative keyword list to prevent ads from appearing for irrelevant or low-intent searches.
Review and optimize keyword match types (Exact, Phrase, and Broad where appropriate) to maximize qualified traffic while minimizing wasted spend.
Identify and eliminate keyword overlap, duplicate search intent, and internal competition between campaigns or ad groups.
Review campaign structure and recommend improvements to better organize keywords by intent.
Evaluate location targeting, audience settings, bidding strategy, search partners, and any AI-driven targeting features to ensure they are contributing to high-quality traffic.
Identify areas where the budget is being wasted and provide recommendations to improve return on ad spend.
Provide a summary of all changes made, the reasoning behind each change, and any additional recommendations for improving campaign performance.

The goal is to create a highly targeted Google Ads account that prioritizes qualified traffic, reduces unnecessary clicks, and improves overall conversion performance. The focus should be on long-term account efficiency rather than simply increasing impressions or click volume.