Meta Ads Specialist for USA IT Leads
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
# Meta Ads Expert Needed for Qualified USA Leads – Web Development & AWS/Azure Services
We are looking for an experienced **Meta Ads / Facebook & Instagram Ads Specialist** who can generate **genuine, warm, and qualified leads from the USA only** for our IT services company.
**Website:** https://interactiveoutsourcing.com/
**Facebook Page:** https://www.facebook.com/IOGSol
## Services We Want to Promote
We have two main service categories:
1. **Website Development**
- Business websites
- Custom website development
- Web development projects
- Related development services
2. **Cloud Services – AWS & Microsoft Azure**
- AWS setup and configuration
- Azure setup and configuration
- Cloud infrastructure
- Server/cloud migration
- Infrastructure deployment and management
- Related AWS/Azure professional services
## Target Market
**Location: USA only**
We are interested in reaching serious businesses, decision-makers, founders, companies, and potential clients who actually need these services.
## Most Important Requirement – Lead Quality
We have previously run Meta campaigns using both **WhatsApp campaigns and Lead Form campaigns**, but received too many spam, fake, irrelevant, or very low-intent leads.
We do **NOT** want leads that simply send messages such as:
> “Hello, can I get more info?”
and then never respond or have no genuine requirement.
Our main priority is **quality over quantity**.
We need someone who understands how to build campaigns that filter out low-quality traffic and attract people who have a genuine requirement, budget, project, or business need.
You should know how to use:
- Proper audience research and targeting
- High-intent ad copy and creatives
- Lead qualification questions
- Meta Instant Forms with higher-intent settings
- Website/landing-page conversion campaigns where appropriate
- Retargeting
- Pixel and conversion tracking
- Custom and lookalike audiences where sufficient data is available
- Spam and low-quality lead reduction strategies
- Campaign optimization based on lead quality, not just cheap CPL
## Advertising Budget
Our planned Meta ad spend is approximately:
**$20–$30 USD per day**
The campaigns will run throughout the month.
You may recommend how the budget should be divided between:
- Website Development campaigns
- AWS/Azure Services campaigns
- Prospecting
- Retargeting
We are open to your recommendations if you can explain the strategy.
**Meta advertising spend is separate from your service fee.**
## Freelancer Management Budget
Our starting management fee is:
**$150 USD per month – Fixed**
This is our initial budget.
If you can consistently generate **genuine, qualified opportunities and improve campaign performance**, the management budget can increase over time.
We are interested in building a **long-term working relationship**, not hiring someone for only a few days.
**If you win, we win.**
## What We Expect From You
You will be responsible for campaign strategy, setup, targeting, optimization, testing, and lead-quality improvement.
Our key goal is not simply to get the cheapest possible leads. We want **real potential customers who are genuinely interested in purchasing website development or AWS/Azure services.**
When applying, please answer the following:
1. Have you previously generated B2B leads in the USA using Meta Ads?
2. Have you worked with IT services, web development, SaaS, cloud, AWS, Azure, MSP, or similar businesses?
3. How would you reduce spam and fake leads from Meta campaigns?
4. Would you recommend Website Conversion campaigns, Instant Forms, Messenger/WhatsApp, or another approach for our business, and why?
5. With a $20–$30/day ad budget, how would you divide the budget between our two service categories?
6. Please share examples or screenshots of relevant campaign results if available.
7. What would you do during the first 30 days?
**Important:** Please do not apply with a generic proposal. Start your proposal with the words **“QUALIFIED USA LEADS”** so we know you have read the complete job description.
We are looking for someone who focuses on **lead quality, proper strategy, testing, and long-term results.**
We are looking for an experienced **Meta Ads / Facebook & Instagram Ads Specialist** who can generate **genuine, warm, and qualified leads from the USA only** for our IT services company.
**Website:** https://interactiveoutsourcing.com/
**Facebook Page:** https://www.facebook.com/IOGSol
## Services We Want to Promote
We have two main service categories:
1. **Website Development**
- Business websites
- Custom website development
- Web development projects
- Related development services
2. **Cloud Services – AWS & Microsoft Azure**
- AWS setup and configuration
- Azure setup and configuration
- Cloud infrastructure
- Server/cloud migration
- Infrastructure deployment and management
- Related AWS/Azure professional services
## Target Market
**Location: USA only**
We are interested in reaching serious businesses, decision-makers, founders, companies, and potential clients who actually need these services.
## Most Important Requirement – Lead Quality
We have previously run Meta campaigns using both **WhatsApp campaigns and Lead Form campaigns**, but received too many spam, fake, irrelevant, or very low-intent leads.
We do **NOT** want leads that simply send messages such as:
> “Hello, can I get more info?”
and then never respond or have no genuine requirement.
Our main priority is **quality over quantity**.
We need someone who understands how to build campaigns that filter out low-quality traffic and attract people who have a genuine requirement, budget, project, or business need.
You should know how to use:
- Proper audience research and targeting
- High-intent ad copy and creatives
- Lead qualification questions
- Meta Instant Forms with higher-intent settings
- Website/landing-page conversion campaigns where appropriate
- Retargeting
- Pixel and conversion tracking
- Custom and lookalike audiences where sufficient data is available
- Spam and low-quality lead reduction strategies
- Campaign optimization based on lead quality, not just cheap CPL
## Advertising Budget
Our planned Meta ad spend is approximately:
**$20–$30 USD per day**
The campaigns will run throughout the month.
You may recommend how the budget should be divided between:
- Website Development campaigns
- AWS/Azure Services campaigns
- Prospecting
- Retargeting
We are open to your recommendations if you can explain the strategy.
**Meta advertising spend is separate from your service fee.**
## Freelancer Management Budget
Our starting management fee is:
**$150 USD per month – Fixed**
This is our initial budget.
If you can consistently generate **genuine, qualified opportunities and improve campaign performance**, the management budget can increase over time.
We are interested in building a **long-term working relationship**, not hiring someone for only a few days.
**If you win, we win.**
## What We Expect From You
You will be responsible for campaign strategy, setup, targeting, optimization, testing, and lead-quality improvement.
Our key goal is not simply to get the cheapest possible leads. We want **real potential customers who are genuinely interested in purchasing website development or AWS/Azure services.**
When applying, please answer the following:
1. Have you previously generated B2B leads in the USA using Meta Ads?
2. Have you worked with IT services, web development, SaaS, cloud, AWS, Azure, MSP, or similar businesses?
3. How would you reduce spam and fake leads from Meta campaigns?
4. Would you recommend Website Conversion campaigns, Instant Forms, Messenger/WhatsApp, or another approach for our business, and why?
5. With a $20–$30/day ad budget, how would you divide the budget between our two service categories?
6. Please share examples or screenshots of relevant campaign results if available.
7. What would you do during the first 30 days?
**Important:** Please do not apply with a generic proposal. Start your proposal with the words **“QUALIFIED USA LEADS”** so we know you have read the complete job description.
We are looking for someone who focuses on **lead quality, proper strategy, testing, and long-term results.**
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