GoHighLevel CRM Specialist Needed

CRM Specialist Manager
We are looking for an experienced CRM Specialist Manager with strong, hands-on experience using GoHighLevel (GHL) and other well-known CRM platforms. The ideal candidate must specialize in CRM management, workflow automation, and email/SMS marketing automation.
The candidate must be capable of independently building, managing, testing, troubleshooting, and optimizing automated CRM systems—not just performing basic data entry or using existing templates.
Key Responsibilities
Build and manage automated workflows in GoHighLevel.
Create automated email and SMS campaigns with personalized follow-up messages.
Set up recurring follow-up sequences that automatically send messages at scheduled intervals.
Configure triggers, conditions, tags, custom fields, pipelines, and workflow actions.
Automate lead nurturing, appointment scheduling, confirmations, reminders, and follow-ups.
Integrate GoHighLevel with calendars, forms, websites, and other business tools.
Troubleshoot workflow errors, prevent duplicate messages, and ensure automations run correctly.
Monitor campaign performance and improve lead conversion and follow-up processes.
Maintain organized CRM records and document automation processes.
Required Qualifications
At least 1 year of hands-on GoHighLevel experience.
Strong knowledge of CRM functions, workflow automation, and marketing automation.
Experience building workflows from scratch rather than relying only on prebuilt templates.
Understanding of triggers, if/else conditions, wait steps, filters, webhooks, and integrations.
Ability to demonstrate previous work through a portfolio or live practical assessment.
Strong problem-solving skills, attention to detail, and ability to work independently.
Practical Assessment
Candidates should demonstrate how they would build an automated workflow that:
Triggers when a new lead enters GoHighLevel.
Sends an initial email or SMS.
Sends a different follow-up message every two weeks.
Stops automatically when the lead replies, books an appointment, or meets a defined stopping condition.
Prevents duplicate messages and handles workflow errors.
Goal: Hire a skilled CRM Specialist Manager who can take ownership of our CRM system, build reliable automations, and streamline lead management and follow-ups with minimal supervision.