Full-Spectrum Digital Marketing Campaign

The goal is to plan and execute a cohesive digital-first campaign that combines three core channels—social media, email, and content marketing—into one streamlined funnel.

to Promote a new launched restaurant.

Scope of work
• Social Media: Build a 3 month calendar , on week by week activities for Facebook, Instagram, TikTok, and YouTube that balances short-form video, stories/reels, and static posts. Copy, visual guidance, and recommended posting cadence should be included, along with suggestions for paid boosts where it makes sense.
• Email Marketing: Map out a three-part automated sequence (welcome, nurture, conversion) plus two broadcast newsletters. I use Mailchimp now, but I’m open to Klaviyo if you can justify the switch. Templates must be mobile-friendly and on-brand.
• Content Marketing: Outline and draft four blog articles (≈800 words each) that can be repurposed into social snippets. Topics must align with the social schedule to keep messaging consistent.

Acceptance criteria
1. A unified content calendar (Google Sheet or Airtable) showing posts, emails, and blogs side by side.
2. All copy, subject lines, and post captions delivered in editable documents.
3. Graphic/video guidance provided as clear briefs or mock-ups so my in-house designer can produce assets quickly.
4. Suggested KPIs for each channel and a simple dashboard layout (Google Data Studio or similar) so I can track performance in real time.

Please keep the strategy data-driven, reference current best practices, and flag any quick-win opportunities you notice once you audit our existing channels.

Keep in mind - its a new restaurant, and this can be an ongoing job for the right person, on a fixed monthly payment. So bid fairly that we can afford!