Franchise Lead-Gen HTML Content Pack
Budget / Salary£20–250
TypeFreelance project
LocationRemote
Posted1 hour ago
I need a full set of high-converting, UK-focused franchise materials built in pure HTML so I can drop them straight into our CMS and Mailchimp. The goal is simple: attract qualified enquiries and move them smoothly from first click to brochure download, all while showcasing three things franchise candidates care about most—investment cost and likely returns, the depth of training and ongoing support, and the strong market demand behind the concept.
Scope of work
• One primary landing page crafted for first-time business owners and career-changers. Clear headlines, concise copy, a persuasive benefits section, and an embedded form that triggers the rest of the journey.
• A short thank-you page confirming their submission and setting expectations about next steps.
• Six-part email nurture series delivered as standalone HTML files. Each message must be Mailchimp-ready, using the correct merge tags for personalisation (e.g. *|FNAME|*). The sequence will:
1. Deliver the franchise brochure immediately.
2. Deep-dive into investment numbers and projected ROI.
3. Highlight training, launch support and ongoing mentoring.
4. Showcase market growth stats and success stories.
5. Answer common objections.
6. Invite them to progress to a discovery call or full application.
Guidelines and assets
• Text and visuals must follow UK spelling and reference UK regulations where relevant.
• Tone: informative yet approachable—think conversation with a mentor, not corporate brochure.
• Please mirror the clean look and structure of the sample portals I’ve linked (https://eatphoriafranchise.co.uk/franchise-application/ and the associated portal flow).
• Code needs to be lightweight, responsive and compatible with major email clients and modern browsers. No inline CSS bloat.
• I will provide logo, brand colours and any specific imagery once we start.
Acceptance criteria
– All links, buttons and merge tags tested and working.
– Mobile and desktop rendering verified by screenshot or litmus equivalent.
– Files delivered as separate .html documents, clearly named and ready for upload.
If you have previous experience writing and coding franchise or investment lead funnels, especially for the UK market, I’d love to see examples.
Scope of work
• One primary landing page crafted for first-time business owners and career-changers. Clear headlines, concise copy, a persuasive benefits section, and an embedded form that triggers the rest of the journey.
• A short thank-you page confirming their submission and setting expectations about next steps.
• Six-part email nurture series delivered as standalone HTML files. Each message must be Mailchimp-ready, using the correct merge tags for personalisation (e.g. *|FNAME|*). The sequence will:
1. Deliver the franchise brochure immediately.
2. Deep-dive into investment numbers and projected ROI.
3. Highlight training, launch support and ongoing mentoring.
4. Showcase market growth stats and success stories.
5. Answer common objections.
6. Invite them to progress to a discovery call or full application.
Guidelines and assets
• Text and visuals must follow UK spelling and reference UK regulations where relevant.
• Tone: informative yet approachable—think conversation with a mentor, not corporate brochure.
• Please mirror the clean look and structure of the sample portals I’ve linked (https://eatphoriafranchise.co.uk/franchise-application/ and the associated portal flow).
• Code needs to be lightweight, responsive and compatible with major email clients and modern browsers. No inline CSS bloat.
• I will provide logo, brand colours and any specific imagery once we start.
Acceptance criteria
– All links, buttons and merge tags tested and working.
– Mobile and desktop rendering verified by screenshot or litmus equivalent.
– Files delivered as separate .html documents, clearly named and ready for upload.
If you have previous experience writing and coding franchise or investment lead funnels, especially for the UK market, I’d love to see examples.
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