Finance Social Media Lead Generation

I’m looking for someone who can take full ownership of the social channels for two sister brands—Loan Workout Group and Capital Business Finance—with one clear objective: a steady stream of qualified lending and commercial finance leads.

The work spans Facebook, LinkedIn, Twitter and Instagram. You’ll plan the strategy, create the content, schedule posts, interact with prospects, and fine-tune performance using Meta Business Suite, LinkedIn Campaign Manager, X/Twitter Analytics or comparable tools. Creative can be built in Canva, Adobe, or any platform you prefer as long as it stays on brand and complies with industry guidelines.

Deliverables
• First-month roadmap: a 30-day content and paid-ad plan covering both brands
• Monthly assets: 12 ready-to-publish posts per brand (images or short video, captions, hashtags)
• Campaign execution: build and optimise paid lead-gen ads, set up tracking pixels, integrate with our CRM or lead form of choice
• Reporting: concise, fortnightly performance summaries highlighting lead volume, cost per lead, reach and engagement

Acceptance criteria
• Campaigns live within 7 calendar days of contract start
• Minimum 20 qualified inquiries in month one, scaling up thereafter
• Reports delivered on time with actionable insights

Share relevant case studies—especially B2B finance or lending—along with the tools you typically use, and your approach to keeping cost per lead competitive. I’m ready to get started as soon as I find the right fit.