Facebook & Instagram App Awareness Campaign

I’m preparing to roll out a focused awareness push for my social media app and need a results-driven campaign built specifically for Facebook and Instagram. The primary metric I care about is reach among working professionals; installs and re-engagement will come later, so every element—from copy to creative to placement—should speak to time-pressed professionals who value networking and productivity.

Here’s what I have in mind: a full funnel strategy inside Meta Business Suite that combines engaging News Feed posts, carousel ads, and short Reels. You’ll refine audience segments with Facebook Ads Manager, layer in look-alike and interest targeting, and A/B test both messaging and visuals until we find the sweet spot that maximizes impressions at an efficient CPM. Please weave LinkedIn-style tone into ad copy while keeping Instagram’s visual flair, and provide a simple content calendar so I can preview the rollout week by week.

Deliverables
• Campaign strategy document outlining objectives, target personas, placements, and budget allocation
• Three visual concepts (static, carousel, and short-form video) formatted for both Facebook and Instagram
• Ad copy variants keyed to each concept
• Targeting and scheduling setup inside my existing Meta Business Suite account
• One-page performance report template I can reuse for future flights

Acceptance criteria
• Campaign goes live error-free in my account and passes Facebook policy review on first submission
• At least two creative tests and two copy tests active per ad set
• All assets delivered in editable formats (PSD/AI for graphics, .docx/Google Docs for copy, and .mp4 for video)

If you’re comfortable juggling creative production, precise audience targeting, and data-driven optimization within the Meta ecosystem, I’m ready to kick off immediately.