Expert SEO Specialist for Custom Link Building
Budget / Salary€30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
Job Title: Experienced Off-Page SEO Specialist for High-Quality Link Building
Project Overview
We are looking for an experienced Off-Page SEO Specialist with a proven track record in white-hat link building to improve our website's backlink profile, strengthen its authority, and support long-term organic search growth.
We are looking for a skilled professional who understands modern SEO, link quality, relevance, authority, and sustainable link acquisition strategies. We are not interested in bulk backlink packages or automated link-building services. Our priority is acquiring relevant, high-quality backlinks that provide genuine SEO value.
The ideal candidate should be able to analyze our existing backlink profile, identify link-building opportunities, develop a customized strategy, and execute campaigns with measurable results.
Scope of Work
1. Backlink Profile Audit
Analyze our current backlink profile and referring domains.
Identify potentially harmful, spammy, irrelevant, or low-quality backlinks.
Evaluate existing backlinks based on relevance, quality, editorial standards, and link placement.
Identify backlink gaps and opportunities by analyzing relevant competitors.
Provide actionable recommendations based on the findings.
2. Competitor Backlink Analysis
Analyze the backlink profiles of relevant organic search competitors.
Identify realistic opportunities to acquire links from relevant websites.
Discover industry-specific websites, publications, blogs, resource pages, and other suitable linking opportunities.
Develop a prioritized list of potential backlink sources based on quality and relevance rather than domain metrics alone.
3. Strategic Link Building
Develop and execute a customized link-building campaign using appropriate white-hat or editorially focused methods, such as:
Relevant guest contributions with genuine editorial value.
Digital PR and editorial link acquisition.
Resource page and relevant content-based link opportunities.
Broken link building, where appropriate.
Link reclamation and recovery of unlinked brand mentions.
Competitor backlink opportunity analysis and outreach.
Other legitimate link acquisition methods suited to our industry and website.
All methods must comply with Google's applicable spam policies and be designed to support sustainable organic search performance.
4. Link Quality Requirements
We prioritize backlinks that demonstrate:
Strong topical and contextual relevance to our website.
Genuine websites with real audiences and useful content.
Editorially appropriate placement within relevant content.
Natural anchor text and a balanced, organic-looking backlink profile.
Realistic acquisition opportunities and transparent costs, where applicable.
Sustainable value rather than short-term ranking manipulation.
We do not want automated backlink blasts, private blog network (PBN) links, hacked links, spam comments, forum profile links created solely for SEO, irrelevant directory submissions, or mass-produced low-quality guest posts.
Paid placements, sponsored links, and any third-party link costs must be disclosed in advance. Paid links must be handled in accordance with Google's link spam policies, including appropriate qualification such as rel="sponsored" where applicable.
5. Reporting and Performance Tracking
The freelancer must provide clear and transparent reporting, including:
A record of acquired backlinks and referring domains.
The source URL and target URL for each backlink.
The linking page's topical relevance and quality assessment.
Link acquisition method and placement status.
Anchor text and link attributes, including follow, nofollow, sponsored, or other applicable attributes.
Outreach progress and outstanding opportunities.
Any additional costs associated with placements or outreach.
We also expect regular progress updates and practical recommendations for improving our off-page SEO strategy.
Required Experience
Applicants should have:
Demonstrable experience in off-page SEO and link building.
A portfolio of previous campaigns or verifiable examples of acquired links.
Experience with SEO tools such as Ahrefs, Semrush, Majestic, or equivalent platforms.
Strong competitor backlink analysis and link prospecting skills.
Experience evaluating backlink quality beyond Domain Authority (DA) or Domain Rating (DR).
A clear understanding of Google's link spam policies.
The ability to explain their strategy, justify their recommendations, and report results transparently.
Before Applying, Please Answer These Questions
Describe your experience with off-page SEO and link-building campaigns in our industry or in comparable industries.
What link-building methods do you typically use, and how do you evaluate the quality of a potential backlink?
Can you provide examples of previous campaigns, including sample backlinks or anonymized reports where necessary?
Which SEO tools do you use for backlink analysis and competitor research?
How do you ensure that your link-building methods comply with Google's spam policies?
What deliverables can you provide during the first 30 days?
Do you charge a fixed project fee, a monthly retainer, or separate fees for individual placements? Please disclose any additional link placement costs.
Do you personally conduct outreach, or do you rely on third-party link vendors?
Expected Deliverables
The initial engagement should include:
A backlink profile audit.
A competitor backlink analysis.
A prioritized link-building opportunity list.
A proposed strategy and execution plan.
Execution of the agreed link-building activities.
A documented report of all acquired links and associated costs.
Recommendations for the next phase of the campaign.
The exact volume of links and campaign targets will be agreed upon after reviewing the website, its niche, competition, and current backlink profile. We prioritize link quality and relevance over a predetermined number of backlinks.
How to Apply
Please submit a proposal explaining your approach, relevant experience, recommended first steps, estimated costs, and expected deliverables.
Important: We are looking for a strategic SEO partner, not a seller of bulk backlinks. Please do not apply if your service relies primarily on automated link generation, undisclosed link networks, or guaranteed ranking promises.
Project Overview
We are looking for an experienced Off-Page SEO Specialist with a proven track record in white-hat link building to improve our website's backlink profile, strengthen its authority, and support long-term organic search growth.
We are looking for a skilled professional who understands modern SEO, link quality, relevance, authority, and sustainable link acquisition strategies. We are not interested in bulk backlink packages or automated link-building services. Our priority is acquiring relevant, high-quality backlinks that provide genuine SEO value.
The ideal candidate should be able to analyze our existing backlink profile, identify link-building opportunities, develop a customized strategy, and execute campaigns with measurable results.
Scope of Work
1. Backlink Profile Audit
Analyze our current backlink profile and referring domains.
Identify potentially harmful, spammy, irrelevant, or low-quality backlinks.
Evaluate existing backlinks based on relevance, quality, editorial standards, and link placement.
Identify backlink gaps and opportunities by analyzing relevant competitors.
Provide actionable recommendations based on the findings.
2. Competitor Backlink Analysis
Analyze the backlink profiles of relevant organic search competitors.
Identify realistic opportunities to acquire links from relevant websites.
Discover industry-specific websites, publications, blogs, resource pages, and other suitable linking opportunities.
Develop a prioritized list of potential backlink sources based on quality and relevance rather than domain metrics alone.
3. Strategic Link Building
Develop and execute a customized link-building campaign using appropriate white-hat or editorially focused methods, such as:
Relevant guest contributions with genuine editorial value.
Digital PR and editorial link acquisition.
Resource page and relevant content-based link opportunities.
Broken link building, where appropriate.
Link reclamation and recovery of unlinked brand mentions.
Competitor backlink opportunity analysis and outreach.
Other legitimate link acquisition methods suited to our industry and website.
All methods must comply with Google's applicable spam policies and be designed to support sustainable organic search performance.
4. Link Quality Requirements
We prioritize backlinks that demonstrate:
Strong topical and contextual relevance to our website.
Genuine websites with real audiences and useful content.
Editorially appropriate placement within relevant content.
Natural anchor text and a balanced, organic-looking backlink profile.
Realistic acquisition opportunities and transparent costs, where applicable.
Sustainable value rather than short-term ranking manipulation.
We do not want automated backlink blasts, private blog network (PBN) links, hacked links, spam comments, forum profile links created solely for SEO, irrelevant directory submissions, or mass-produced low-quality guest posts.
Paid placements, sponsored links, and any third-party link costs must be disclosed in advance. Paid links must be handled in accordance with Google's link spam policies, including appropriate qualification such as rel="sponsored" where applicable.
5. Reporting and Performance Tracking
The freelancer must provide clear and transparent reporting, including:
A record of acquired backlinks and referring domains.
The source URL and target URL for each backlink.
The linking page's topical relevance and quality assessment.
Link acquisition method and placement status.
Anchor text and link attributes, including follow, nofollow, sponsored, or other applicable attributes.
Outreach progress and outstanding opportunities.
Any additional costs associated with placements or outreach.
We also expect regular progress updates and practical recommendations for improving our off-page SEO strategy.
Required Experience
Applicants should have:
Demonstrable experience in off-page SEO and link building.
A portfolio of previous campaigns or verifiable examples of acquired links.
Experience with SEO tools such as Ahrefs, Semrush, Majestic, or equivalent platforms.
Strong competitor backlink analysis and link prospecting skills.
Experience evaluating backlink quality beyond Domain Authority (DA) or Domain Rating (DR).
A clear understanding of Google's link spam policies.
The ability to explain their strategy, justify their recommendations, and report results transparently.
Before Applying, Please Answer These Questions
Describe your experience with off-page SEO and link-building campaigns in our industry or in comparable industries.
What link-building methods do you typically use, and how do you evaluate the quality of a potential backlink?
Can you provide examples of previous campaigns, including sample backlinks or anonymized reports where necessary?
Which SEO tools do you use for backlink analysis and competitor research?
How do you ensure that your link-building methods comply with Google's spam policies?
What deliverables can you provide during the first 30 days?
Do you charge a fixed project fee, a monthly retainer, or separate fees for individual placements? Please disclose any additional link placement costs.
Do you personally conduct outreach, or do you rely on third-party link vendors?
Expected Deliverables
The initial engagement should include:
A backlink profile audit.
A competitor backlink analysis.
A prioritized link-building opportunity list.
A proposed strategy and execution plan.
Execution of the agreed link-building activities.
A documented report of all acquired links and associated costs.
Recommendations for the next phase of the campaign.
The exact volume of links and campaign targets will be agreed upon after reviewing the website, its niche, competition, and current backlink profile. We prioritize link quality and relevance over a predetermined number of backlinks.
How to Apply
Please submit a proposal explaining your approach, relevant experience, recommended first steps, estimated costs, and expected deliverables.
Important: We are looking for a strategic SEO partner, not a seller of bulk backlinks. Please do not apply if your service relies primarily on automated link generation, undisclosed link networks, or guaranteed ranking promises.
Apply on Freelancer →
Project sourced from Freelancer.com. Applications happen directly on the original platform — we never collect your data.