Educational Site Backlink Campaign

Our educational services platform has solid on-page content and clean technical foundations, yet the domain authority still trails our top competitors. The priority now is to secure a steady stream of high-quality backlinks that will move the DA needle in a measurable way.

The task centres on strategic backlink building. I’m interested in placements that make sense for an education‐focused audience—think well-written guest posts on relevant blogs, carefully vetted directories, or even the occasional .edu or .gov link when it fits naturally. Quality matters far more than volume; every link should come from a domain with genuine traffic, topical relevance, and a healthy authority score (Moz, Ahrefs, or similar).

Scope of work
• Audit current link profile and define safe anchor-text ratios.
• Research and shortlist suitable outreach targets.
• Pitch, negotiate, and publish content or listings that include contextual, do-follow links back to our site.
• Provide transparent reporting: live URL, referring domain metrics, anchor text used, and placement date.

Acceptance criteria
1. Minimum of 20 new do-follow backlinks from domains DA 40+ within the first month.
2. No spam, PBNs, or automated blast links—everything must pass a manual quality check.
3. A concise spreadsheet report delivered weekly so progress is easy to track.
4. Visible uptick in domain authority (Moz) by the end of the engagement, or a clear explanation of factors affecting the metric.

Tools you are free to use include Ahrefs, SEMrush, Moz, BuzzStream, or your preferred outreach stack—as long as the results meet the above quality benchmarks.

Deliverables are straightforward: the backlink plan, weekly status sheets, and a final performance summary. With the right outreach and content placement, I’m confident we can strengthen the site’s authority and search performance quickly.