Drive Autism Membership Sign-ups

I run an online membership that supports parents and carers of autistic children. I need a Meta Ads specialist who can set up, optimise, and scale Facebook and Instagram campaigns with one clear purpose: converting cold and warm traffic directly on our membership sign-up page.

Scope
• Build and structure campaigns in Ads Manager around a single conversion event (membership purchase).
• Define and refine audiences—core, custom, and lookalike—centred on parents or carers of autistic children.
• Create and iterate ad creatives and copy that speak to the challenges and aspirations of this audience.
• Configure and verify the Meta Pixel, Conversion API, and all relevant events so performance data is reliable.
• Monitor results daily, adjust budgets and bids, and test new angles to continually lower CPA.
• Provide a concise weekly report summarising spend, ROAS, key learnings, and next actions.

Acceptance Criteria
1. Ads send traffic straight to the sign-up page; any additional steps must be approved first.
2. A minimum of two new creative tests are launched each week.
3. Weekly CPA remains within an agreed threshold or a corrective plan is presented.
4. All campaigns stay compliant with Meta policy, especially around special-ad categories that can apply to health topics.

Deliverables
• Campaign build in Ads Manager
• 4–6 static and video ad variations (copy + visuals)
• Audience blueprint with targeting rationale
• Pixel/CAPI implementation file or screenshots
• First 30-day performance report and optimisation roadmap

Tools & Platforms
Meta Ads Manager, Meta Business Suite, Facebook Pixel, Conversion API, Canva/Adobe (or preferred creative suite), Google Sheets/Looker Studio for reporting.

If you have a track record of lowering acquisition costs on subscription offers and are comfortable working with sensitive, family-focused messaging, I’d like to start as soon as possible and review initial results after the first week.