Boost Downloads for Two Apps

I’m preparing a concentrated push to grow downloads for two mobile apps I’ve recently released and want a results-driven social media specialist to take the reins. My focus is squarely on Instagram and TikTok—other channels can wait—so everything you create should be engineered for those feeds, stories, reels, and ads.

The brief
• Develop an overarching social strategy that maps out organic posts, short-form video concepts, and paid ad formats optimized for app-install objectives.
• Produce scroll-stopping creative: captions, visuals, hooks, hashtags, and calls-to-action that feel native to each platform yet funnel users straight to the App Store and Google Play.
• Set up, manage, and continually refine paid campaigns in Instagram Ads Manager and TikTok Ads Manager, tracking CPI and ROAS in real time.
• Analyse performance daily, share concise reports, and pivot quickly to double down on the best-converting angles.

Acceptance criteria
1. CPI targets and download volume agreed at kickoff are met or exceeded.
2. Weekly performance dashboard delivered (CSV or Data Studio).
3. All raw creative assets handed over at the end of the engagement.

If you’re confident in scaling installs through sharp content, data-driven optimisations, and agile testing on Instagram and TikTok, I’d like to see how you’d approach the first two weeks.