B2B Lead Generation Expert Needed
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted6 hours ago
Lead Generation Specialist (B2B – Home Services)
About SBS Consultants Inc.
SBS Consultants Inc. helps growing home service businesses build franchise-style operational systems that improve efficiency, standardize processes, reduce owner dependency, and support long-term growth. We specialize in HVAC and other home service industries.
Position Summary
We are looking for a proactive and detail-oriented Lead Generation Specialist to identify, research, and qualify high-quality prospects for our sales team. Your primary responsibility is to build targeted lead lists, conduct outbound outreach, qualify decision-makers, and schedule discovery calls for our closer.
This role is ideal for someone with experience in B2B lead generation, cold calling, CRM management, and appointment setting.
Responsibilities
* Research and build highly targeted lead lists.
* Identify owners, presidents, CEOs, and operations managers.
* Source direct phone numbers and email addresses.
* Conduct outbound cold calls and cold emails.
* Qualify prospects based on SBS’s Ideal Customer Profile (ICP).
* Ask discovery questions to identify operational pain points.
* Handle initial objections professionally.
* Schedule qualified discovery calls for the closer.
* Maintain accurate CRM records in GoHighLevel.
* Follow up with prospects who request additional information.
* Collaborate with the closer to ensure smooth handoffs.
* Continuously refine lead lists based on market feedback.
Ideal Customer Profile (ICP)
Target businesses should generally meet the following criteria:
* HVAC or other home service company
* 10–50 employees
* Growing or actively hiring
* Multiple technicians or service vehicles
* Owner still involved in operations
* Experiencing operational growth challenges
Required Skills
* B2B cold calling experience
* Lead research and prospecting
* Strong communication skills
* Appointment setting experience
* CRM experience (GoHighLevel preferred)
* Professional spoken and written English
* Organized and detail-oriented
* Comfortable working independently
Key Performance Indicators (KPIs)
* Qualified leads researched
* Outbound calls completed
* Decision-makers reached
* Qualified conversations
* Discovery calls booked
* Email follow-ups completed
* CRM accuracy
* Weekly pipeline contribution
Success in This Role
A successful Lead Generation Specialist consistently delivers qualified discovery appointments by targeting the right businesses, asking thoughtful questions, and identifying companies with real operational challenges—not simply booking as many meetings as possible.
About SBS Consultants Inc.
SBS Consultants Inc. helps growing home service businesses build franchise-style operational systems that improve efficiency, standardize processes, reduce owner dependency, and support long-term growth. We specialize in HVAC and other home service industries.
Position Summary
We are looking for a proactive and detail-oriented Lead Generation Specialist to identify, research, and qualify high-quality prospects for our sales team. Your primary responsibility is to build targeted lead lists, conduct outbound outreach, qualify decision-makers, and schedule discovery calls for our closer.
This role is ideal for someone with experience in B2B lead generation, cold calling, CRM management, and appointment setting.
Responsibilities
* Research and build highly targeted lead lists.
* Identify owners, presidents, CEOs, and operations managers.
* Source direct phone numbers and email addresses.
* Conduct outbound cold calls and cold emails.
* Qualify prospects based on SBS’s Ideal Customer Profile (ICP).
* Ask discovery questions to identify operational pain points.
* Handle initial objections professionally.
* Schedule qualified discovery calls for the closer.
* Maintain accurate CRM records in GoHighLevel.
* Follow up with prospects who request additional information.
* Collaborate with the closer to ensure smooth handoffs.
* Continuously refine lead lists based on market feedback.
Ideal Customer Profile (ICP)
Target businesses should generally meet the following criteria:
* HVAC or other home service company
* 10–50 employees
* Growing or actively hiring
* Multiple technicians or service vehicles
* Owner still involved in operations
* Experiencing operational growth challenges
Required Skills
* B2B cold calling experience
* Lead research and prospecting
* Strong communication skills
* Appointment setting experience
* CRM experience (GoHighLevel preferred)
* Professional spoken and written English
* Organized and detail-oriented
* Comfortable working independently
Key Performance Indicators (KPIs)
* Qualified leads researched
* Outbound calls completed
* Decision-makers reached
* Qualified conversations
* Discovery calls booked
* Email follow-ups completed
* CRM accuracy
* Weekly pipeline contribution
Success in This Role
A successful Lead Generation Specialist consistently delivers qualified discovery appointments by targeting the right businesses, asking thoughtful questions, and identifying companies with real operational challenges—not simply booking as many meetings as possible.
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