Automated Email Workflow for Re-Engagement

Traffic to our store is strong, but we’re under-leveraging the warmest segment we have—previous customers. I want an automated email workflow that zeroes in on getting past customers to buy again, then rings in new visitors and cart abandoners into the sequence as well.

You’ll build and connect a full lifecycle flow, but the first milestone is a repeat-purchase series that:

• Uses personalized product recommendations, reorder reminders for previously bought products, and special offers and loyalty rewards

• Draws on the customer purchase history, products viewed or added to cart, plus location or birthday data already in our system for dynamic content and smart segmentation

• Fires automatically with clear triggers, throttling rules, and suppression logic so messages never feel spammy

. Need to review and recommend if our sending email address used needs to be changed / make sure we are not on the spam senders lists etc.

I’ll supply access, brand assets, and data exports; you’ll handle journey mapping, template design, copy suggestions, conditional logic, and QA testing. Once live, I expect concise performance reporting and tweaks during the first month to make sure we’re hitting the uplift targets we agree on.

Our site is currently on the big commerce platform and we are using MailChimp (open to other compatible email programs if necessary to meet our goals etc).