Amazon Buy Box Optimization Audit

I run a United States Amazon store that has had decreasing sales numbers. Right now we can’t pinpoint the cause, so I’m looking for an experienced Amazon specialist to dig through every data point that influences Buy Box rotation and overall sales velocity to gain us more sales (not just price reduction as we already have a repricer in place).

Scope of the review

• Buy Box eligibility, strategy, and seller performance metrics (shipping, late-dispatch, ODR, IPI, account health)

• Product listings, reviews, and advertising campaigns opportunities (we do not currently do ads or campaigns)—images, copy, SEO keywords, ad placement, conversion data, A/B tests

What I expect from you

After you have Seller Central access, analyze our account with the tools you trust (e.g., Brand Registry dashboards, Business Reports, Helium 10, Jungle Scout, DataHawk, etc.) and turn the findings into a practical action plan. I’m interested in the “secret sauce” that the Amazon algorithm wants to see that gets us more sales, anything beyond simply slashing prices.

Deliverables
1. Comprehensive audit report showing current gaps and the specific metrics that are hurting Buy Box share.

2. Prioritized, step-by-step recommendations divided into quick wins (implementable within a week) and longer-term projects.

3. A walkthrough call (or recorded video) so my team understands the rationale behind each suggestion and how to implement it in Seller Central.

Acceptance criteria

• All recommendations are tied back to identifiable Amazon KPIs (Buy Box percentage, CTR, CVR, TACoS, etc.).

• Action plan is organized by impact and effort.

• No generic advice—each point must reference data pulled from our own account.

If this sounds like the type of deep-dive analysis you excel at, let’s get started.