Associate Director, Media Planning

 

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE 

As Associate Director, Media Planning, you’ll lead the development of strategic media plans and RFP/RFI responses, partnering closely with sales and cross-functional teams to deliver thoughtful, KPI-driven proposals. This role will be part of the EMEA Activation team, supporting the UK based programmatic sales organisation. 

This role is designed for an experienced media planner who can translate client goals into clear, actionable recommendations and communicate confidently with internal stakeholders. You’ll play a meaningful role in driving revenue and shaping how we approach planning at a fast-growing digital advertising technology company.  

WHAT YOU’LL DO 

Lead the development of strategic media plans and proposals that support new business and account growth 

Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery 

Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve 

Guide campaign design across channels including display, video, social, email, streaming audio, CTV and DOOH 

Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data 

Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners 

Collaborate closely with sales, analytics, partnerships, supply and other teams to ensure alignment on goals, timelines, and deliverables 

Capture and share market and client feedback to inform planning approaches and product improvements 

Help build and maintain proposal templates, reference materials, and best practices 

Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency 

WHO YOU ARE 

An experienced digital media planner who is comfortable making strategic recommendations tied to KPIs, budgets, and timelines 

Highly detail-oriented and accountable, with the ability to manage work independently and meet tight deadlines 

A clear, proactive communicator who keeps stakeholders aligned and informed 

Collaborative by nature and comfortable working cross-functionally with sales, analytics, strategy, and product teams 

Confident presenting ideas and recommendations and partnering closely with sales throughout the planning process 

Adaptable and comfortable navigating changing requirements without sacrificing quality 

Organised and effective at managing multiple priorities in a fast-paced environment 

Curious about advertising trends and motivated by using data and insights to drive better outcomes 

 

WHAT YOU’LL NEED 

Minimum 5 years of experience in digital media planning, strategy, or online advertising 

Strong understanding of digital ad metrics, FX rates, benchmarks, analysis, and pricing models (CPM, CPC, CPA) 

Experience planning across multiple advertising categories and using data to inform recommendations 

Advanced working knowledge of Excel and PowerPoint 

Ability to work independently while contributing to a collaborative team environment 

 

 

Benefits and Perks:

Excellent medical, dental and vision coverage

 

 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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