App Launch Social Media Campaign

My new mobile app is almost ready to hit the stores, and I have a short window to generate real traction. The entire push will centre on Facebook and Instagram, where the target audience already spends most of its time. I need a full-service social media marketing roll-out that drives one key metric: downloads.

Scope of work
• Strategy – map out a 4-week launch plan that sequences teaser, launch-day, and post-launch content.
• Creative – design a mix of short-form videos, scroll-stopping images, and punchy text posts aligned to each stage. All assets must be optimised for Facebook Feed, Stories, Reels, and Instagram counterparts.
• Paid amplification – set up and manage Facebook Ads Manager campaigns with clear download-tracking via App Install objectives, look-alike audiences, and retargeting.
• Community momentum – schedule and publish through a tool like Hootsuite or Meta Business Suite, monitor comments and DMs daily, and spark conversation that nudges users to the download link.
• Reporting – deliver weekly snapshots showing spend, CPM/CPC, installs, and creative performance so we can quickly double-down on what converts.

Acceptance criteria
1. At least 30 unique assets (10 videos, 10 images, 10 text posts) delivered in editable format.
2. Campaign live within five days of content approval.
3. Weekly report sent every Monday before 12:00 PM GMT summarising the previous seven days’ results and next optimisation steps.

With tight messaging, data-driven ad sets, and agile optimisation, this launch should give the app the critical mass it needs in its first month.