30-Day Instagram Engagement Strategy

Over the next month I want a clear, numbers-driven Instagram plan that lifts our engagement rate rather than simply adding followers. The account already has a modest audience; what’s missing is a tightly organised calendar, smart ad spend distribution and creative concepts that keep people talking back to us in Stories, Reels and standard feed posts.

Here’s what the assignment covers:

• Map out a week-by-week content calendar that blends Stories, short-form Reels and eye-catching Posts, each with its hook, call-to-action and suggested visual treatment.
• Build a media-buy outline in Meta Ads Manager showing daily spend, audience targets and projected CPM/CPE so I can approve budgets at a glance.
• Define engagement KPIs (story replies, reel shares, comment ratio, saves) and set up tracking in Instagram Insights, exporting to Google Sheets for weekly reports.
• Supply creative briefs or lightweight mock-ups so my in-house designer knows exactly what assets to produce.
• Recommend scheduling and monitoring tools—Later, Hootsuite, Buffer or equivalents—to automate posting and surface real-time feedback.

Acceptance will be based on:
1. A 4-week calendar covering at least 21 posts total, split across the three content types.
2. A budget spreadsheet that balances paid and organic tactics while staying within the monthly ceiling I’ll share on award.
3. A one-page KPI dashboard template populated with sample data to prove it works.

If you have recent examples of engagement lifts you engineered on Instagram, feel free to point me to them so I can see your approach in action.