Young Adult Bell Ringing Campaign

I'm looking for a creative and engaging campaign to attract 18-30 year-olds in Birmingham to sign up for regular church bell ringing lessons at St Paul's church in the Jewellery Quarter, home of the Birmingham School of Bell Ringing. The primary goal is to get them to commit to learning this unique skill and be part of a group.

There has been good positive coverage of bellringing from influencers in recent months, including a great piece by Tom Scott visiting Worcester Cathedral. We want to leverage this and other campaigns to target young people who might live around the Jewellery Quarter and be interested in a new activity which will engage them with others.

Key requirements:
- Design a campaign specifically targeting young adults.
- Get people to sign up for regular lessons.

Ideal Skills and Experience:
- Proven track record in running successful campaigns aimed at young adults.
- Strong understanding of the interests and motivations of the 18-30 demographic.
- Ability to create engaging and persuasive content.
- Experience with social media and other digital marketing channels

Please include examples of past work in your application, particularly campaigns aimed at young adults.