Yard Sign & Business Card Marketing Template System
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted3 hours ago
I need a graphic designer experienced in Adobe Illustrator, outdoor signage, business cards, QR codes, branding, and print production to create a standardized print marketing system for our property services company.
The project includes service-specific yard signs plus one premium two-sided business card. All materials must use the SAME branding, colors, typography, QR treatment, promotional styling, and overall visual identity.
GOAL
Create reusable Adobe Illustrator templates that we can update internally without redesigning each item.
The system should be professional, premium, clean, highly readable, and appropriate for Residential, Commercial, and HOA customers.
BRAND ASSETS
Our company logo is currently being professionally vectorized/enhanced through a separate project.
The final approved AI/vector logo files, fonts, and exact colors will be supplied to the selected freelancer.
Current brand direction:
Green: #6DC661
Navy Blue: #000044
Gray: #606060
White: #FFFFFF
* High contrast
* Professional/commercial appearance
Do NOT redesign our logo.
PART 1 — YARD SIGNS
PRIMARY SIZE:
18" x 24"
Please recommend portrait or landscape based on maximum roadside readability.
LARGE VERSION:
24" x 36"
This version will be used for commercial properties, larger projects, greater road setbacks, and higher-visibility locations.
Both sizes must use the same visual system.
COMPANY INFORMATION
The final company name, logo, tagline, telephone number, website, and other contact information will be supplied to the selected freelancer.
Please create editable areas for:
COMPANY NAME
TAGLINE
CALL / TEXT
FREE ESTIMATES
Residential | Commercial | HOA
The telephone number will be supplied after award and should be one of the most prominent elements.
NEW CUSTOMER OFFER
Include:
NEW CUSTOMERS
10% OFF FIRST SERVICE
Promo Code:
YSNEWCUST10
The offer must be an editable Illustrator layer/block.
SERVICE SIGN 1 — LAWN MAINTENANCE
Headline:
LAWN MAINTENANCE & MOWING
Supporting:
Mowing | Trimming | Edging | Cleanups
SERVICE SIGN 2 — LAWN & PLANT HEALTH CARE
Headline:
HEALTHIER LAWNS & LANDSCAPES
Supporting:
Lawn | Tree | Shrub | Ornamental Care
Secondary:
Fertilization | Weed Control | Pest & Disease Management
This represents our full category:
Lawn, Ornamental, Tree & Shrub Health Care
SERVICE SIGN 3 — LANDSCAPE & HARDSCAPE
Headline:
LANDSCAPE & HARDSCAPE ENHANCEMENTS
Supporting:
Mulch | Stone | Plantings
Secondary:
Bed Weeding | Edging | Bed Renovations
This represents:
Landscape & Hardscaping Enhancement Services
Supporting text should remain editable for future campaigns involving patios, walkways, drainage, stone, plantings, and other enhancement services.
SERVICE SIGN 4 — ENTERPRISE MOSQUITO SHIELD
Headline:
ENTERPRISE MOSQUITO SHIELD
Supporting:
MOSQUITO & TICK MANAGEMENT
CTA:
FREE PROPERTY ASSESSMENT
This is a branded mosquito-management program.
Keep it visually connected to the primary company brand. Do not create an unrelated cartoon mascot or separate visual identity.
SERVICE SIGN 5 — SEASONAL PROPERTY SERVICES
Create an editable template that can be changed for campaigns including:
SPRING PROPERTY CLEANUPS
Beds | Trimming | Debris | Mulch
FALL PROPERTY CLEANUPS
Leaves | Beds | Trimming | Debris
STORM CLEANUP
Debris | Limbs | Property Cleanouts
SNOW & ICE MANAGEMENT
QR CODE REQUIREMENTS
Every yard-sign campaign should include an editable QR-code area.
QR requirements:
* Black QR on white
* Proper white quiet zone
* High contrast
* No gradients
* No graphic interference
* Easy to replace in Illustrator
* Designed for reliable outdoor mobile-phone scanning
For the 18" x 24" signs, design approximately a 4.5"-6" QR area and recommend the best final size based on the design.
The 24" x 36" version may use a larger QR.
CTA:
SCAN FOR FREE ESTIMATE
The telephone number will be the primary CTA for moving traffic. QR codes are intended primarily for customers who are stopped, parked, walking, or approaching the sign.
DAY/NIGHT VISIBILITY
Signs must stand out during daylight and nighttime/headlight viewing.
Prioritize:
* Large bold typography
* Strong navy/white/gold contrast
* Large telephone-number area
* Visible 10% offer
* High-contrast QR block
* Minimal small text
* Clear visual hierarchy
Avoid busy backgrounds, thin fonts, low contrast, unnecessary effects, and excessive icons.
QR ANALYTICS SYSTEM
QR codes will eventually contain campaign-specific URLs using Google Analytics UTM tracking.
The actual URLs will be supplied separately.
Please make the QR component easy to replace so different service campaigns can have unique tracking.
Campaign categories will include:
* Lawn Maintenance
* Plant Health Care
* Landscape Enhancements
* Mosquito Shield
* Seasonal Cleanup
The designer does NOT need to configure Google Analytics.
PART 2 — BUSINESS CARD
Create ONE premium two-sided horizontal business card using the SAME visual system.
SIZE:
3.5" W x 2" H
FRONT
Create editable areas for:
COMPANY LOGO
COMPANY NAME
TAGLINE
EMPLOYEE NAME
EMPLOYEE TITLE
CALL / TEXT
EMAIL
WEBSITE
Actual contact information will be supplied to the selected freelancer.
Employee name/title must remain editable so the template can be reused for additional employees.
BACK
Create a clean overview of our major service divisions without overcrowding the card.
Services include:
Lawn Maintenance & Mowing
Lawn, Ornamental, Tree & Shrub Health Care
Landscape & Hardscape Enhancements
Enterprise Mosquito Shield
Exterior Cleaning
Property Cleanouts & Junk Removal
Snow & Ice Management
Commercial Property Maintenance
The designer may professionally group these where necessary for readability.
Include:
Residential | Commercial | HOA
BUSINESS CARD OFFER
NEW CUSTOMERS
10% OFF FIRST SERVICE
Promo Code:
BCNEWCUST10
This code is intentionally different from the yard-sign promotional code for campaign tracking.
BUSINESS CARD QR
Include a replaceable QR-code area with:
SCAN FOR FREE ESTIMATE
The actual QR destination will be supplied separately.
QR must be black on white, high contrast, and designed for easy mobile-phone scanning.
TEMPLATE STANDARDIZATION
All artwork must be reusable.
Please organize Illustrator layers clearly, including:
BACKGROUND
LOGO
COMPANY NAME
SERVICE HEADLINE
SERVICE DETAILS
NEW CUSTOMER OFFER
PHONE
CONTACT INFORMATION
FREE ESTIMATES
QR CODE
QR CTA
CUSTOMER TYPES
BORDER
PRINT GUIDES
All text must remain editable.
QR codes must remain replaceable.
Promotional codes must remain editable.
DESIGN STYLE
We want:
* Premium
* Professional
* Modern
* Clean
* Highly readable
* Strong brand identity
* Residential and commercial capable
* Consistent across all designs
Avoid:
* Stock landscaping photos
* Grass backgrounds
* Busy graphics
* Excessive icons
* Tiny text
* Excessive effects
* Unrelated designs for each service
* Generic lawn-care appearance
We are a multi-service property maintenance company, not simply a mowing company.
ADOBE ILLUSTRATOR REQUIREMENT
Master artwork must be created in Adobe Illustrator.
Do NOT flatten final master files.
Use vector artwork wherever possible.
DELIVERABLES
1. Master 18" x 24" yard-sign template
2. Lawn Maintenance & Mowing sign
3. Lawn/Plant Health Care sign
4. Landscape & Hardscape sign
5. Enterprise Mosquito Shield sign
6. Seasonal Property Services sign
7. Master 24" x 36" large/project sign
8. Editable YSNEWCUST10 offer
9. Editable yard-sign QR component
10. Two-sided 3.5" x 2" business card
11. Editable BCNEWCUST10 offer
12. Editable business-card QR component
13. Adobe Illustrator .AI master files
14. Print-ready PDFs
15. SVG where appropriate
16. High-resolution PNG proofs
17. Font information
18. Final brand color specifications
PRINT REQUIREMENTS
Files must include exact dimensions, proper bleed, safe margins, vector typography, high-resolution graphics, and professional print setup.
MILESTONES
Milestone 1 — Brand System & Master Sign Concept — 20%
Create 1-2 master yard-sign concepts using the supplied brand assets.
Milestone 2 — Final 18" x 24" Master — 25%
Complete the master layout including branding, contact areas, QR, 10% offer, service headline, and CTA.
Milestone 3 — Five Service Variations — 25%
Create all five service versions using the SAME approved master template.
Milestone 4 — 24" x 36" + Business Card — 20%
Create the larger sign adaptation and premium two-sided business card.
Milestone 5 — Final Production Package — 10%
Deliver organized AI files, print-ready PDFs, SVG/PNG files, fonts, colors, and reusable templates.
FINAL OBJECTIVE
Create ONE standardized print marketing system.
We need to easily change service headlines, supporting services, QR codes, seasonal messages, employee information, and promo codes while keeping the approved branding and overall visual identity consistent.
All actual company contact information, final QR destinations, vector logos, and final brand assets will be provided to the selected freelancer through the project.
The project includes service-specific yard signs plus one premium two-sided business card. All materials must use the SAME branding, colors, typography, QR treatment, promotional styling, and overall visual identity.
GOAL
Create reusable Adobe Illustrator templates that we can update internally without redesigning each item.
The system should be professional, premium, clean, highly readable, and appropriate for Residential, Commercial, and HOA customers.
BRAND ASSETS
Our company logo is currently being professionally vectorized/enhanced through a separate project.
The final approved AI/vector logo files, fonts, and exact colors will be supplied to the selected freelancer.
Current brand direction:
Green: #6DC661
Navy Blue: #000044
Gray: #606060
White: #FFFFFF
* High contrast
* Professional/commercial appearance
Do NOT redesign our logo.
PART 1 — YARD SIGNS
PRIMARY SIZE:
18" x 24"
Please recommend portrait or landscape based on maximum roadside readability.
LARGE VERSION:
24" x 36"
This version will be used for commercial properties, larger projects, greater road setbacks, and higher-visibility locations.
Both sizes must use the same visual system.
COMPANY INFORMATION
The final company name, logo, tagline, telephone number, website, and other contact information will be supplied to the selected freelancer.
Please create editable areas for:
COMPANY NAME
TAGLINE
CALL / TEXT
FREE ESTIMATES
Residential | Commercial | HOA
The telephone number will be supplied after award and should be one of the most prominent elements.
NEW CUSTOMER OFFER
Include:
NEW CUSTOMERS
10% OFF FIRST SERVICE
Promo Code:
YSNEWCUST10
The offer must be an editable Illustrator layer/block.
SERVICE SIGN 1 — LAWN MAINTENANCE
Headline:
LAWN MAINTENANCE & MOWING
Supporting:
Mowing | Trimming | Edging | Cleanups
SERVICE SIGN 2 — LAWN & PLANT HEALTH CARE
Headline:
HEALTHIER LAWNS & LANDSCAPES
Supporting:
Lawn | Tree | Shrub | Ornamental Care
Secondary:
Fertilization | Weed Control | Pest & Disease Management
This represents our full category:
Lawn, Ornamental, Tree & Shrub Health Care
SERVICE SIGN 3 — LANDSCAPE & HARDSCAPE
Headline:
LANDSCAPE & HARDSCAPE ENHANCEMENTS
Supporting:
Mulch | Stone | Plantings
Secondary:
Bed Weeding | Edging | Bed Renovations
This represents:
Landscape & Hardscaping Enhancement Services
Supporting text should remain editable for future campaigns involving patios, walkways, drainage, stone, plantings, and other enhancement services.
SERVICE SIGN 4 — ENTERPRISE MOSQUITO SHIELD
Headline:
ENTERPRISE MOSQUITO SHIELD
Supporting:
MOSQUITO & TICK MANAGEMENT
CTA:
FREE PROPERTY ASSESSMENT
This is a branded mosquito-management program.
Keep it visually connected to the primary company brand. Do not create an unrelated cartoon mascot or separate visual identity.
SERVICE SIGN 5 — SEASONAL PROPERTY SERVICES
Create an editable template that can be changed for campaigns including:
SPRING PROPERTY CLEANUPS
Beds | Trimming | Debris | Mulch
FALL PROPERTY CLEANUPS
Leaves | Beds | Trimming | Debris
STORM CLEANUP
Debris | Limbs | Property Cleanouts
SNOW & ICE MANAGEMENT
QR CODE REQUIREMENTS
Every yard-sign campaign should include an editable QR-code area.
QR requirements:
* Black QR on white
* Proper white quiet zone
* High contrast
* No gradients
* No graphic interference
* Easy to replace in Illustrator
* Designed for reliable outdoor mobile-phone scanning
For the 18" x 24" signs, design approximately a 4.5"-6" QR area and recommend the best final size based on the design.
The 24" x 36" version may use a larger QR.
CTA:
SCAN FOR FREE ESTIMATE
The telephone number will be the primary CTA for moving traffic. QR codes are intended primarily for customers who are stopped, parked, walking, or approaching the sign.
DAY/NIGHT VISIBILITY
Signs must stand out during daylight and nighttime/headlight viewing.
Prioritize:
* Large bold typography
* Strong navy/white/gold contrast
* Large telephone-number area
* Visible 10% offer
* High-contrast QR block
* Minimal small text
* Clear visual hierarchy
Avoid busy backgrounds, thin fonts, low contrast, unnecessary effects, and excessive icons.
QR ANALYTICS SYSTEM
QR codes will eventually contain campaign-specific URLs using Google Analytics UTM tracking.
The actual URLs will be supplied separately.
Please make the QR component easy to replace so different service campaigns can have unique tracking.
Campaign categories will include:
* Lawn Maintenance
* Plant Health Care
* Landscape Enhancements
* Mosquito Shield
* Seasonal Cleanup
The designer does NOT need to configure Google Analytics.
PART 2 — BUSINESS CARD
Create ONE premium two-sided horizontal business card using the SAME visual system.
SIZE:
3.5" W x 2" H
FRONT
Create editable areas for:
COMPANY LOGO
COMPANY NAME
TAGLINE
EMPLOYEE NAME
EMPLOYEE TITLE
CALL / TEXT
WEBSITE
Actual contact information will be supplied to the selected freelancer.
Employee name/title must remain editable so the template can be reused for additional employees.
BACK
Create a clean overview of our major service divisions without overcrowding the card.
Services include:
Lawn Maintenance & Mowing
Lawn, Ornamental, Tree & Shrub Health Care
Landscape & Hardscape Enhancements
Enterprise Mosquito Shield
Exterior Cleaning
Property Cleanouts & Junk Removal
Snow & Ice Management
Commercial Property Maintenance
The designer may professionally group these where necessary for readability.
Include:
Residential | Commercial | HOA
BUSINESS CARD OFFER
NEW CUSTOMERS
10% OFF FIRST SERVICE
Promo Code:
BCNEWCUST10
This code is intentionally different from the yard-sign promotional code for campaign tracking.
BUSINESS CARD QR
Include a replaceable QR-code area with:
SCAN FOR FREE ESTIMATE
The actual QR destination will be supplied separately.
QR must be black on white, high contrast, and designed for easy mobile-phone scanning.
TEMPLATE STANDARDIZATION
All artwork must be reusable.
Please organize Illustrator layers clearly, including:
BACKGROUND
LOGO
COMPANY NAME
SERVICE HEADLINE
SERVICE DETAILS
NEW CUSTOMER OFFER
PHONE
CONTACT INFORMATION
FREE ESTIMATES
QR CODE
QR CTA
CUSTOMER TYPES
BORDER
PRINT GUIDES
All text must remain editable.
QR codes must remain replaceable.
Promotional codes must remain editable.
DESIGN STYLE
We want:
* Premium
* Professional
* Modern
* Clean
* Highly readable
* Strong brand identity
* Residential and commercial capable
* Consistent across all designs
Avoid:
* Stock landscaping photos
* Grass backgrounds
* Busy graphics
* Excessive icons
* Tiny text
* Excessive effects
* Unrelated designs for each service
* Generic lawn-care appearance
We are a multi-service property maintenance company, not simply a mowing company.
ADOBE ILLUSTRATOR REQUIREMENT
Master artwork must be created in Adobe Illustrator.
Do NOT flatten final master files.
Use vector artwork wherever possible.
DELIVERABLES
1. Master 18" x 24" yard-sign template
2. Lawn Maintenance & Mowing sign
3. Lawn/Plant Health Care sign
4. Landscape & Hardscape sign
5. Enterprise Mosquito Shield sign
6. Seasonal Property Services sign
7. Master 24" x 36" large/project sign
8. Editable YSNEWCUST10 offer
9. Editable yard-sign QR component
10. Two-sided 3.5" x 2" business card
11. Editable BCNEWCUST10 offer
12. Editable business-card QR component
13. Adobe Illustrator .AI master files
14. Print-ready PDFs
15. SVG where appropriate
16. High-resolution PNG proofs
17. Font information
18. Final brand color specifications
PRINT REQUIREMENTS
Files must include exact dimensions, proper bleed, safe margins, vector typography, high-resolution graphics, and professional print setup.
MILESTONES
Milestone 1 — Brand System & Master Sign Concept — 20%
Create 1-2 master yard-sign concepts using the supplied brand assets.
Milestone 2 — Final 18" x 24" Master — 25%
Complete the master layout including branding, contact areas, QR, 10% offer, service headline, and CTA.
Milestone 3 — Five Service Variations — 25%
Create all five service versions using the SAME approved master template.
Milestone 4 — 24" x 36" + Business Card — 20%
Create the larger sign adaptation and premium two-sided business card.
Milestone 5 — Final Production Package — 10%
Deliver organized AI files, print-ready PDFs, SVG/PNG files, fonts, colors, and reusable templates.
FINAL OBJECTIVE
Create ONE standardized print marketing system.
We need to easily change service headlines, supporting services, QR codes, seasonal messages, employee information, and promo codes while keeping the approved branding and overall visual identity consistent.
All actual company contact information, final QR destinations, vector logos, and final brand assets will be provided to the selected freelancer through the project.
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