Window Furnishings Content Writer

Australian made-to-measure window-furnishings brand expanding our content library so homeowners can find clear, engaging answers to every blinds-and-curtains question they type into Google. The brief centres on friendly, approachable storytelling that still slips in the technical know-how needed to choose, measure and install roller blinds, double rollers, romans, venetians, verticals and both sheer and block-out curtains.

Scope of work
You’ll create SEO-optimised blog pieces and how-to articles that balance practical tips with inspiration. Planned topics include:
• Trend Guides
• Buying guides and “roller vs roman” comparisons
• Light control, privacy and seasonal energy-efficiency explainers
• Room-by-room styling ideas and fabric-care advice
• Measurement walk-throughs, mount-type decisions (inside vs outside reveal), control-side selection, roll direction and installation basics

Deliverables
1. 4–6 long-form blog posts per month (1,000–1,400 words each) written in a conversational, homeowner-friendly voice.
2. 2 short how-to guides or checklists per month (500–700 words).
3. On-page SEO essentials for every piece: keyword integration, H1–H3 headings, meta title & description, and internal link suggestions.
4. One round of revisions included so each article aligns with our brand style guide.

Acceptance criteria
• Reads naturally to an Australian homeowner, avoiding jargon unless it’s explained.
• Demonstrates clear, step-by-step guidance when covering measurements, mounting or installation.
• Inspirational angles (colour palettes, fabric pairings, seasonal décor ideas)
• Grammarly score 90+ and passes Copyscape.

I’ll supply product specs, brand tone notes and priority keywords up front, plus access to our image library for visual prompts. Let’s create content that makes choosing the perfect blind feel easy—and even a little fun.