Western Audience Website Refresh
Budget / Salary$3,000–5,000
TypeFreelance project
LocationRemote
Posted13 hours ago
Our English-language website is technically sound but feels “foreign” to visitors from Europe and North America. I want you to refresh three key layers—visual design, navigation, and overall content layout—so the site immediately looks and behaves like a professional, corporate Western brand.
Visual direction
I like clean lines, ample white space, and restrained colour accents that project trust and authority. Think modern B2B sites aimed at executives rather than bold or experimental palettes.
Navigation priorities
A crystal-clear top-level menu and a prominently placed search bar are non-negotiable. Every call-to-action should be obvious, and the entire journey—desktop, tablet, mobile—must feel seamless and snappy.
Technical notes
• Mobile-first, fully responsive implementation.
• Page weight kept lean for fast loads.
• All comments, variable names, and folder labels in English so my China-based dev team can adopt the code smoothly.
• Please observe logical directory structure and identify any third-party libraries in a succinct dependency list.
Deliverables required at hand-off
• Final design assets (source files, style guide, icons, fonts). After delivery, ensure that all final design assets have no copyright disputes.
• Complete, production-ready source code.
• WAF (Web Application Firewall) rules/configuration export.
• Dependency list with versions.
• A concise maintenance guide outlining routine updates, deployment steps, and rollback procedure.
Acceptance will be based on:
1. Visual consistency with the professional Western aesthetic described above.
2. Intuitive navigation confirmed through brief user-path testing.
3. Mobile responsiveness and load speed benchmarks met.
4. Delivery of every file and document listed under “Deliverables” in clear English.
Visual direction
I like clean lines, ample white space, and restrained colour accents that project trust and authority. Think modern B2B sites aimed at executives rather than bold or experimental palettes.
Navigation priorities
A crystal-clear top-level menu and a prominently placed search bar are non-negotiable. Every call-to-action should be obvious, and the entire journey—desktop, tablet, mobile—must feel seamless and snappy.
Technical notes
• Mobile-first, fully responsive implementation.
• Page weight kept lean for fast loads.
• All comments, variable names, and folder labels in English so my China-based dev team can adopt the code smoothly.
• Please observe logical directory structure and identify any third-party libraries in a succinct dependency list.
Deliverables required at hand-off
• Final design assets (source files, style guide, icons, fonts). After delivery, ensure that all final design assets have no copyright disputes.
• Complete, production-ready source code.
• WAF (Web Application Firewall) rules/configuration export.
• Dependency list with versions.
• A concise maintenance guide outlining routine updates, deployment steps, and rollback procedure.
Acceptance will be based on:
1. Visual consistency with the professional Western aesthetic described above.
2. Intuitive navigation confirmed through brief user-path testing.
3. Mobile responsiveness and load speed benchmarks met.
4. Delivery of every file and document listed under “Deliverables” in clear English.
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