Website User Behavior Analysis

I need targeted market research and analysis that zeroes in on online behavior tracking for my website. The objective is simple: understand exactly how visitors move through each page so I can refine messaging, funnels, and overall product positioning.

Here’s what the engagement should cover:
• Configure or audit tracking on the website using your preferred analytics stack (Google Analytics 4, Hotjar, Mixpanel, etc.).
• Gather a solid sample of behavioral data—click paths, scroll depth, exit points, conversion events.
• Translate the raw numbers into competitor-aware insights and actionable recommendations that can directly influence marketing strategy and UX improvements.
• Package findings in a concise report (PDF or slide deck) with supporting heatmaps, funnel visuals, and a CSV/Sheets dump of the core metrics.

Acceptance criteria:
• Tracking verified as firing correctly across the entire site.
• At least two weeks (or equivalent historical) data analyzed.
• Report delivers clear priorities ranked by potential impact.

If this aligns with your expertise in website-focused market research and analysis, let’s discuss your approach and timeline so we can move forward quickly.