Website Revamp & Facebook Sales Ads

I’m ready to refresh my online presence and push hard for direct sales through Facebook. First, the website needs a complete design overhaul, updated copy and visuals throughout, plus a few functionality tweaks (think faster checkout, clearer calls-to-action, and a smoother mobile experience).

Once the site feels polished and conversion-friendly, I want a Facebook ads campaign built specifically to drive purchases—not just clicks or leads. That includes crafting scroll-stopping creatives, setting up audiences in Meta Ads Manager, installing or refining the Facebook Pixel, and mapping a short but effective sales funnel that aligns perfectly with the revamped pages.

Deliverables
• New site mock-ups, approved and implemented (desktop & mobile)
• Fresh content loaded site-wide, reflecting current brand voice and offers
• Key functionality improvements live and tested (speed, navigation, checkout)
• Facebook ads campaign ready: ad copy, creatives, targeting, pixel events, launch plan
• Performance checklist so I can track conversions in Ads Manager and Google Analytics

Acceptance Criteria
• Website scores 90+ on Google PageSpeed for mobile and desktop
• All new pages render flawlessly on the latest versions of Chrome, Safari, and Edge
• Pixel fires correctly for view-content, add-to-cart, and purchase events
• First two weeks of ads achieve ROAS targets we’ll agree on before launch

If you’re comfortable blending design, development, and data-driven advertising, let’s get this rolling right away.