Website Refinement & SEO for SurgeCharging

URGE Charging — Website Upgrade & SEO Brief
Current Site
• URL: www.surgecharging.com
• Single-page site covering: hero, live network status ticker, how-it-works, pricing, reliability stats, testimonials, founder story, fleet/partner CTA, footer
• Existing content already covers: 180kW DC fast charging, Karnataka network (Tumkur, Koramangala, Indiranagar, Mysuru Highway, Hosur Road, Whitefield), pricing tiers (₹19-24/kWh), CCS2 connector standard, 24/7 monitoring
• Meta tags present: title, description, OG tags, Twitter card, canonical URL, theme color — basic SEO foundation already in place
Project Goals
• Upgrade site design/UX (freelancer to assess current design and propose improvements — modern EV/tech aesthetic already partially established with "voltage yellow" branding, oscilloscope/grid visual language)
• Improve SEO to rank for Karnataka EV charging searches (Bangalore, Tumkur, highway routes)
• Ensure site accurately reflects current network status/expansion and app functionality
Scope of Work
Website
• Audit current site structure, performance (page speed, mobile responsiveness), and accessibility
• Redesign/refresh UI while preserving brand identity (voltage-yellow, industrial/technical visual language, oscilloscope motifs)
• Add/improve pages as needed: dedicated station locator page, fleet partner page, franchisee page (currently anchor-linked sections only)
• Ensure live network status widget, pricing table, and testimonials are easy to update (CMS-backed or structured data, not hardcoded)
• Mobile-first optimization (drivers will primarily check this on-the-go)
• Fast load times — critical since users check this before/during a drive
SEO
• Keyword research: "EV charging Karnataka," "EV charging Bangalore," "DC fast charging Tumkur," "EV charging Hosur Road/Mysuru Highway," fleet/commercial EV charging terms
• On-page SEO: optimize headings, meta descriptions, alt text, internal linking
• Local SEO: Google Business Profile setup/optimization for each station location, local schema markup (LocalBusiness / ChargingStation schema)
• Technical SEO: sitemap.xml, robots.txt review, structured data (Organization, Product/Service, Review schema for testimonials), Core Web Vitals optimization
• Content strategy: blog/resources section for EV charging tips, route guides (e.g., "Bangalore to Mysuru EV charging stops") to capture search traffic
• Backlink strategy: partnerships with EV forums, local business directories, fleet/logistics industry sites
Brand/Content Assets Already Established
• Tagline: "Plug in. Feel the surge."
• Founder story: Abhishek M, based in Tumkur
• Network stats: 500+ locations, 1000+ charge points, 90+ stations building (freelancer to confirm these are current/accurate before publishing)
• Pricing: Standard ₹21/kWh, Fleet ₹19-20/kWh, Peak ₹22-24/kWh
Deliverables Requested
• SEO audit report with prioritized action items
• Redesigned site (staging link for review before go-live)
• On-page SEO implementation across all pages
• Google Business Profile setup/verification for listed stations
• Basic analytics/search console setup (Google Analytics 4 + Search Console) if not already in place
• Monthly SEO performance report template (rankings, traffic, conversions)
Notes for Freelancer
• Confirm which network stats (locations, charge points) are live/accurate vs. aspirational before publishing — must match actual operational stations
• Coordinate with client on app store links (Play Store/Google reviews referenced in testimonials — confirm app is live)
• Maintain existing domain, don't break current working URLs (privacy, terms, contact pages already exist)