VESTU Logo Refinement

Hey,

Thanks for showing your interest in the VESTU logo project.

Just to give you a quick introduction of myself — I’m Raghav, the Script Writer at VESTU. Also, I apologize for the spelling mistake in my previous message — it is Ayan, who is the SMM of the company. From now on, I’ll be the one coordinating with you regarding this project.

A brief introduction to VESTU

VESTU is a Premium Fast Fashion brand aimed at Gen Z and young millennials (18–35) in India.

Our tagline is:

“Wow! Wow! Wow!”

1) First Wow = Quality

2) Second Wow = Style

3) Third Wow = Price

In fast fashion, brands focus on bringing the latest trends to customers very quickly and at very low prices.

With Premium Fast Fashion, it focus is to bring the latest trends quickly without compromising on quality.

In simple words, VESTU delivers the speed of fast fashion with premium quality.

The meaning behind our current logo

Our current logo was created around two ideas:

1. Diamond — Fast Fashion

For Gen Z, fast fashion has become highly valuable because it allows them to constantly explore new styles and trends.

The diamond represents the value and importance of fast fashion to our target audience.

2. Crown — Leadership

The crown represents our ambition to become a leading brand in the industry.

So, the overall idea is that VESTU aims to be a leading member in the industry.

The meaning behind the name VESTU

VESTU = VEST + U

VEST represents a strong form of armor or protection in military, while U represents You.

The idea behind the name is:

VESTU is giving you a product that is protecting your style, quality and money.

Brand Instagram Direction

We are also building a strong organic Instagram presence for VESTU through an organic campaign running from October 2026 to February 2027.

The overall Instagram identity we want to build will have three main types of content:

60% — Relatable & Jokey Fashion Content

This will be the core of our organic strategy. We want funny, highly relatable, entertaining content around fashion, shopping, trends, everyday situations, and Gen Z/young millennial culture.

30% — Lifestyle & High-Production Fashion Content

This will include visually strong, highly edited fashion films, lifestyle videos, aspirational moments, and premium fashion storytelling.

10% — Exclusive Offers

This will focus more directly on products, orders, launches, offers, and other commercial content.

Overall Instagram Feel

The balance we are trying to achieve is:

Entertainment → Lifestyle → Fashion → Product

We don’t want VESTU’s Instagram to feel like a conventional clothing brand constantly trying to sell clothes.

We want people to follow VESTU because the content itself is enjoyable, while naturally developing an interest in the brand and its products.

Our Website: vestu.in

I hope this gives you a better understanding of the brand.

F) Logo Refinement Direction

Since we already have a clear meaning behind our current logo, which represents an important part of our branding, we would like to explore whether it is possible to refine and improve the existing logo before moving forward to completely changing its core logo meaning.

Here are some logo examples for reference:

1. ASICS

2. Dropbox

3. Apple

4. Airbnb

5. The American Life

6. Snitch

7. Ralph Lauren

One thing you can notice in these examples is that when the logo is placed before the brand text, minimized to a size just slightly larger than the text, the main logo/symbol still remains clearly visible and recognizable.

However, with our current logo format, when it is minimized to a size just slightly larger than the text, the logo doesn’t look as good and doesn’t carry enough visual weight.

So, one of the important things we want to achieve with the refined logo is better scalability and visual weight.

Thank you!!!