V enosti si

Professional Logo Refinement, Complete Brand Identity & Business Stationery Design

Project Overview

We are looking for an experienced graphic designer to professionally refine our existing logo concept and create a complete, cohesive visual identity for **V ENOSTI SI**, a Slovenian nonprofit community organization.

Our name roughly translates to "In Unity, You Are".

Our mission is to connect people, encourage personal and collective growth, build conscious and compassionate communities, and promote sustainable and harmonious living.

We want our brand to express **unity, strength, wisdom, compassion, trust, balance, love, connection and timeless elegance**.

1. Existing Logo Refinement

IMPORTANT: We already have a selected logo concept. We are NOT requesting a completely new logo.

We will provide the existing design as a reference. Your task is to professionally refine, balance, simplify where necessary and recreate it as high-quality vector artwork while preserving its original character and symbolism. If you have better sollutions for logo please feel free to give us a suggestion.

Our logo includes:

- **Golden lion's head:** Symbolizing inner strength, wisdom, dignity and courage.
- **Heart integrated into the lion's beard:** Representing love, compassion and humanity. This must remain recognizable.
- **Ouroboros dragon:** A circular dragon biting its own tail, symbolizing infinity, unity, transformation and interconnectedness.
- **Circular composition:** Representing wholeness, harmony and equality.
- **Subtle geometric sphere/network:** Representing the connection between individuals and the whole.
- **Blue and gold color scheme:** Creating a sophisticated, meaningful and timeless identity. Current colors can be replaced to other blue and gold.
- **V ENOSTI SI typography:** Harmoniously integrated into the emblem.

Required Refinements

- Improve the lion's symmetry, proportions and positioning.
- Preserve its recognizable appearance and heart detail.
- Refine the dragon's head to be smaller, elegant and non-aggressive.
- Clearly define the dragon biting its own tail.
- Improve the circular composition, spacing and line consistency.
- Simplify overly complex details while preserving symbolism.
- Professionally refine the typography.
- Ensure excellent readability at different sizes.

The final logo must be manually refined and professionally recreated as clean, editable vector artwork, not simply auto-traced or delivered as an AI-generated image.

2. Three Logo Versions

We require three coordinated logo versions:

A. Primary Logo – Full Emblem

Complete circular emblem featuring the golden lion, heart, Ouroboros dragon, geometric background and organization name.

B. Secondary Logo – Simplified Emblem

Lion, heart, simplified Ouroboros and organization name, without the complex geometric background.

C. Standalone Symbol / Icon

Only the recognizable lion's head with the integrated heart, without text or additional background elements.

All versions must maintain a consistent identity and be suitable for digital, print and merchandise applications.

3. Complete Brand Identity

Develop a professional visual identity system including:

- Primary and secondary color palettes (HEX, RGB, CMYK)
- Primary and secondary typography
- Full-color, monochrome, black, white and reversed logo variations
- Horizontal and vertical logo arrangements where appropriate
- Clear-space and minimum-size guidelines
- Supporting graphic patterns and visual elements
- Logo usage rules and examples
- Professional Brand Guidelines PDF

The overall design should be elegant, balanced, recognizable and suitable for long-term use.

4. Business Stationery

Create a coordinated set of professional stationery materials:

- Business cards (front and back)
- A4 official letterhead
- DL and C5 envelopes
- Professional email signature
- Official document template
- Invoice / donation receipt template
- Presentation and document covers
- Branded presentation folder
- Membership card
- Invitation and certificate templates

All designs must be visually consistent and supplied in editable and print-ready formats.

5. Premium Print Finishes – Embossing & Foil Stamping

We want selected materials prepared for premium printing techniques.

Required finishing options:

- Metallic gold foil stamping
- Embossing (raised design)
- Debossing (recessed design)
- Combined embossed gold foil stamping
- Optional spot UV finishing

These techniques should be applicable to business cards, stationery, folders, membership cards, invitations, certificates and other premium printed materials.

Technical deliverables:

- Separate vector layers for foil stamping and embossing/debossing
- Print-ready files with clearly marked finishing areas
- Simplified logo artwork optimized for premium printing
- Appropriate line thickness and spacing for production
- Realistic premium print mockups
- Files suitable for professional printing houses

Our preferred premium aesthetic is **metallic gold embossed foil on deep blue paper**, especially for the lion and Ouroboros emblem.

The designer must consider actual print-production limitations, not just digital appearance.

6. Digital & Social Media Branding

We also require:

- Facebook cover and profile image
- Instagram profile image
- Social media post templates (1080 × 1080)
- Vertical post templates (1080 × 1350)
- Story templates (1080 × 1920)
- Event announcement templates
- Website logo variations
- Website favicon
- Transparent logo assets

Social media templates should preferably be editable in Canva.

7. Required Final Files

Logo:
- AI / EPS – editable vector source files
- SVG – scalable vector files
- PDF – vector and print-ready
- PNG – high resolution with transparent background
- JPG – standard digital format
- animated options

Branding and stationery:
- Editable original source files
- Print-ready CMYK PDFs with appropriate bleed
- Separate premium finishing layers/files
- Digital versions where required
- Editable Canva templates for social media

Documentation:
- Complete Brand Guidelines PDF
- Organized and clearly named final files

8. Creative Direction

Our brand identity must communicate:

- Strength without aggression
- Spiritual depth without excessive complexity
- Unity without uniformity
- Elegance without unnecessary decoration
- Compassion, dignity and community
- Timeless design with meaningful symbolism

The lion should represent **inner strength and compassionate leadership, not dominance or power over others**.

The Ouroboros can remain a recognizable symbol of unity and continuity.

We value meaningful symbolism, visual harmony and professional craftsmanship.

9. Copyright & Ownership

Upon final payment, we require full commercial usage rights and ownership of all original finalized designs.

All designs must be original or properly licensed, and all agreed editable source files must be delivered.

Any third-party fonts or licensed assets must be clearly identified but free of charge.

10. Proposal Requirements

Please include the following in your proposal:

1. Portfolio examples of logo refinement and complete brand identity projects.
2. Experience with symbolic, detailed or heraldic-style logos.
3. Confirmation that you can professionally refine our existing concept rather than redesign it from scratch.
4. Experience preparing artwork for gold foil stamping and embossing.
5. Your fixed price for the complete project, including all deliverables.
6. Estimated completion time.
7. Number of revision rounds included.
8. Confirmation of all editable source files and final formats.

We prefer working in three milestones:

**Milestone 1:** Final logo refinement and three vector logo versions.

**Milestone 2:** Complete brand identity and brand guidelines.

**Milestone 3:** Business stationery, premium print files and digital/social media assets.

Please begin your proposal with **"V ENOSTI SI"** to confirm that you have carefully read the requirements.

We are looking for a reliable, detail-oriented designer who can transform our existing concept into a polished, professional and meaningful long-term visual identity.

**We will provide our existing logo concept