Used-Car Dealership Meta Ads

I’m looking for a proven Meta Ads specialist who has already run multiple campaigns for U.S. used-car dealerships and can jump straight into my Business Manager for a 30-day test. My store is in Houston with an additional presence in Illinois, and the bulk of our budget targets Hispanic, subprime and special-finance buyers—so first-hand experience with subprime, special-finance, or BHPH audiences is essential.

You’ll be operating inside our existing ad accounts; no outside lead-gen system is required. What matters is your ability to set up and optimise campaigns with Meta Pixel, CAPI and full offline conversion tracking that ties CRM and sales data back to the ad sets. Spanish fluency is helpful but not mandatory; understanding how to communicate value to Hispanic shoppers definitely is.

During the trial I’ll measure success on cost per lead, appointment rate and overall spend efficiency. If those metrics improve, we’ll extend the collaboration long-term.

Key deliverables for the first 30 days:
• Audit and restructure current campaigns for both Houston and Illinois markets
• Implement or refine Meta Pixel, CAPI and offline conversion tracking to follow leads through sale
• Launch fresh creative tests aimed at Hispanic subprime audiences, monitoring CPL and appointment quality
• Provide weekly performance reports with actionable next steps

If you’ve already guided several dealerships to lower CPLs and higher closing rates, I’d love to see your results and discuss how you can replicate that here.