Used Car Dealer Lead Generation

I run a busy used-car dealership in Jersey City and I’m ready to hand my entire online lead funnel to a specialist who can keep our sales team booked with qualified showroom appointments.

Who I need to reach
My priority audiences are buyers who are ready to purchase within weeks, shoppers who need financing or have challenged credit, and drivers looking to trade in their current vehicle. Every campaign must speak directly to one or more of these groups.

Where we’ll advertise
• Google Search and Google Maps for high-intent local traffic
• Facebook and Instagram for targeted inventory and financing offers
• TikTok for eye-catching, short-form video that builds buzz

How leads must flow
New prospects should be able to ring the dealership, text us, or lock in a time through our website or Facebook booking form. Rapid follow-up is crucial; I expect new inquiries to receive a response within minutes, not hours.

Your scope
• Plan, build, and optimize paid campaigns across the three channels above
• Create platform-appropriate content (static, video, Stories/Reels, short-form TikToks) that highlights fresh inventory and promotions
• Monitor ad spend and performance daily, adjusting keywords, audiences, and creatives to lower acquisition cost
• Capture every lead in our CRM (or set one up if needed), then call or text them, answer questions, pre-qualify for financing, and lock in an appointment on our calendar
• Provide a concise weekly report covering leads generated, appointments set, show rate, and sales conversions

Acceptance criteria
A successful week equals: at least 25 unique leads, 60 %+ contacted within 5 minutes, and 15 confirmed showroom appointments. Ad cost per lead must stay within mutually agreed limits.

If you’re comfortable owning both the marketing dashboards and the first-touch conversations, I’d like to hear how you’ll hit these numbers and scale them up.