Two-Store GMB Sponsored Ads

I run two physical stores listed on Google Business Profile and I want sponsored ads that drive in-person foot traffic. The priority is clear: when people search for the products or services we carry, I want my listings to appear prominently and instantly show our address, opening hours, and directions so they can walk straight in.

Scope of work
• Audit both existing GBP listings and ensure they meet Google’s eligibility for local ads.
• Build and launch Sponsored (Local) Ads through Google Ads, linking each ad to the correct profile.
• Structure targeting so ads trigger for people actively searching for our products or services within a practical radius around each location.
• Craft copy, extensions, and image assets that highlight location info first, while still supporting offers or product call-outs.
• Configure conversion tracking for store visits and optimise bids toward “Get more visits to the stores”.
• Provide a simple performance dashboard or weekly report so I can see impressions, clicks, and estimated store visits at a glance.

Acceptance criteria
1. Both stores appear in the paid map pack/Local Finder for the agreed search terms.
2. Address, hours, and one-tap directions show as the primary information.
3. Initial two-week report demonstrates impressions and at least a modest uplift in “store visits” metrics versus baseline.

Tools you are welcome to use include Google Ads (Local or Performance Max for store goals), Google Analytics, and any third-party call-tracking that integrates cleanly with GBP.

I can grant manager access to each Business Profile and the ad account as soon as we agree on the plan and timeline.