TTRPG Podcast Site Rebuild

I’m ready to give our actual-play TTRPG podcast a fresh, conversion-focused home. The top priority is guiding brand-new listeners: every page should gently funnel them toward that very first play button and make the decision of “where do I start?” effortless.

Core goals
• Discovery first – clear calls to action that open the latest episodes (or a recommended jumping-in spot) on Spotify, Apple Podcasts, or any preferred podcast app.
• Separate “entry gates” for each campaign or story arc so newcomers can dive straight into the storyline that grabs them.
• A streamlined merch store that feels native to the site yet runs on a proven engine such as WooCommerce or a Shopify embed, with simple variant selection and secure checkout.
• Dedicated areas for character bios, artwork, and world lore that load fast and look great on mobile.

Acceptance criteria
1. Fully responsive build on a maintainable platform (WordPress, Webflow, or your suggested CMS).
2. Navigation that highlights Listen, Start a Campaign, Merch, and Characters as primary menu items.
3. Episode buttons trigger external apps (deep links to Spotify, Apple, etc.) without breaking site analytics.
4. Store launches, processes a test transaction, and sends confirmation emails.
5. Initial SEO pass: clean URLs, meta tags, and schema for PodcastEpisode where relevant.
6. Handoff includes a brief Loom walkthrough and a one-page admin guide.

If you have experience blending podcast discovery flows with e-commerce and eye-catching art galleries, I’d love to see examples. I’m aiming for a launch in six weeks, but can adapt if your roadmap needs a bit more breathing room.