Ticketing SEO & Google Presence

I run an online platform that sells tickets for music and entertainment events, yet Google barely recognises us. My main objective is to appear prominently—nationwide—whenever someone searches for concerts, festivals or similar ticket events.

Here is what I’m aiming to achieve:
• A thorough technical and on-page audit with clear fixes (speed, crawlability, schema, etc.)
• Keyword research centred on music-focused intent across the whole country or region
• Optimised meta titles, descriptions, headings and copy for the site’s key pages
• Google Business Profile set-up or optimisation where it helps visibility
• Correct event-structured data so our listings qualify for rich snippets in search results
• A scalable link-building or digital-PR plan that grows authority
• Transparent before/after reports on rankings and traffic so progress is obvious

The site runs on a Laravel/PHP stack with a PostgreSQL backend; I can provide CMS and analytics access as soon as needed.

Acceptance criteria
1. Core Web Vitals in the green zone for desktop and mobile on priority pages
2. At least 20 high-intent keywords ranking on the first page within the agreed timeframe
3. Event schema fully validated in Search Console with zero errors
4. Monthly progress report detailing completed tasks, links acquired and ranking/traffic shifts

Include a brief overview of your proposed strategy, timeline and first milestones so I can see how you plan to get us appearing where ticket buyers are searching.