Steam Game Streamer Outreach Campaign

My indie title goes live on Steam in about a month, and I want to build real momentum before the launch. The goal is clear: drive 20-30 k wishlists by lining up coverage from the right creators.

Primary focus is on TikTok streamers because of the platform’s fast discovery cycle, but if you can fold in opportunities on Twitch, YouTube, or Facebook Gaming without diluting effort, I’m open to hear how. I’d also like to start a community on discord. What matters most is that you zero-in on genre-specific streamers whose audiences already crave games like mine.

Here’s what I need from you:
• Identify, approach, and secure content slots or shout-outs with relevant TikTok creators (and, optionally, complementary channels elsewhere).
• Coordinate keys, assets, and talking points so each streamer can feature the game smoothly.
• Track and report wishlist growth so we can adjust outreach in real time.

Success is measured purely by wishlist numbers, not vanity metrics. If you’ve run similar creator campaigns before, outline that experience when you reply—results, tactics, titles, anything that shows you know how to turn streamer hype into Steam wishlists.

I’m moving fast, so the full outreach plan, initial contact list, and first round of pitches need to roll out within the next week. Looking forward to collaborating and hitting that 20-30 k mark together.