Startup SaaS Lead Generation Specialist

I run a young SaaS/IT product development company and I need a steady flow of qualified B2B prospects so our small sales team can focus on closing rather than hunting. The goal is clear: fill the top of the funnel with companies that genuinely need custom software or product-engineering support.

Target market
We sell to decision-makers inside other tech firms—start-ups and scale-ups that build or operate software products and need outside help to speed roadmap delivery. Your outreach should therefore resonate with CTOs, product leaders and founders in the IT products space.

Preferred lead-gen channels
• Email campaigns – craft and manage cold email sequences, personalise at scale, track opens/replies.
• Social media outreach – primarily LinkedIn: connection strategy, thoughtful follow-ups, content snippets that spark conversations.
• Cold calling – concise call scripts aimed at booking discovery meetings, coupled with diligent call logging.

What I’ll provide
• ICP definition, sample messaging, and access to our CRM.
• A company email address and LinkedIn Sales Navigator seat if needed.

What I expect as deliverables
1. Weekly list of new leads (company, contact, verified email/phone, short qualification note).
2. Dashboard or report showing campaign metrics and booked meetings.
3. Continuous optimisation recommendations based on response data.

Acceptance criteria
• Minimum 15 qualified appointments in the first 30 days.
• All data compliant with GDPR/Can-Spam where applicable.

If you’re confident working across these three channels and have proven results in the tech/SaaS arena, let’s talk and map out the first sprint.