Sr. Marketing Operations Manager
TypeFull-time job
LocationUnited States
Posted4 hours ago
About the Role
We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.
The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.
Responsibilities
Marketing Infrastructure & Tech Stack
Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
Evaluate, onboard, and integrate new tools as the business scales
Maintain data integrity across all systems: deduplication, normalization, and routing logic
Document all processes, workflows, and system configurations
Partner with IT and Security on procurement, SSO, and data compliance requirements
Lead Scoring & MQL Management
Design, implement, and iterate on behavioral and demographic MQL scoring models
Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
Build and maintain lead routing and assignment rules in partnership with Sales Ops
Monitor score decay, conversion rates, and funnel velocity — optimize continuously
Establish SLAs between Marketing and Sales for lead follow-up and feedback loops
System Integrations
Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability
Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech
Partner with RevOps on attribution modeling and multi-touch reporting
Troubleshoot and resolve integration failures and data sync issues proactively
Reporting & Analytics
Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics
Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds
Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity
Support quarterly business reviews with pipeline attribution analysis
Campaign Operations
Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels
Own email deliverability, list hygiene, and database health
Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows
Requirements
5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
Hands-on experience building or significantly rebuilding an MQL scoring model
Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
Experience managing complex MAP-to-CRM integrations and third-party tool connections
Comfortable with SQL or working alongside data/BI teams to pull and validate data
Highly organized and process-driven — you document everything
Strong communicator who can translate technical concepts for non-technical stakeholders
Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience
Nice to Have
Experience building a marketing tech stack from an early or mid-stage starting point
Familiarity with intent data platforms (6sense, Bombora, G2)
Experience with ABM program operations
Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)
Prior experience at a cybersecurity company
Originally posted on Himalayas
We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.
The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.
Responsibilities
Marketing Infrastructure & Tech Stack
Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
Evaluate, onboard, and integrate new tools as the business scales
Maintain data integrity across all systems: deduplication, normalization, and routing logic
Document all processes, workflows, and system configurations
Partner with IT and Security on procurement, SSO, and data compliance requirements
Lead Scoring & MQL Management
Design, implement, and iterate on behavioral and demographic MQL scoring models
Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
Build and maintain lead routing and assignment rules in partnership with Sales Ops
Monitor score decay, conversion rates, and funnel velocity — optimize continuously
Establish SLAs between Marketing and Sales for lead follow-up and feedback loops
System Integrations
Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability
Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech
Partner with RevOps on attribution modeling and multi-touch reporting
Troubleshoot and resolve integration failures and data sync issues proactively
Reporting & Analytics
Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics
Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds
Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity
Support quarterly business reviews with pipeline attribution analysis
Campaign Operations
Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels
Own email deliverability, list hygiene, and database health
Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows
Requirements
5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
Hands-on experience building or significantly rebuilding an MQL scoring model
Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
Experience managing complex MAP-to-CRM integrations and third-party tool connections
Comfortable with SQL or working alongside data/BI teams to pull and validate data
Highly organized and process-driven — you document everything
Strong communicator who can translate technical concepts for non-technical stakeholders
Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience
Nice to Have
Experience building a marketing tech stack from an early or mid-stage starting point
Familiarity with intent data platforms (6sense, Bombora, G2)
Experience with ABM program operations
Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)
Prior experience at a cybersecurity company
Originally posted on Himalayas
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