Social Video Promo for App

I’ve just released a new Android app and now I need to put it in front of the right eyes. To do that, I’m looking for someone who can craft short-form video content—think reels and YouTube Shorts—that spotlights the app’s key features while teaching viewers why those features matter.

The focus platforms are Instagram and YouTube, so every video should be formatted for vertical viewing, make smart use of captions, and close with a concise call-to-action that drives app installs. The overall feel I’m after is educational and informative rather than flashy; quick, clear explanations that help people “get it” within the first few seconds.

Content direction
• Each clip should highlight one core feature of the app, solving a real user pain point.
• Tone: friendly instructor—show, explain briefly, and invite viewers to try it for themselves.
• Keep it tight: 15–45 seconds for Instagram Reels, up to 60 seconds for YouTube Shorts.

What I’ll provide
– Full access to the app, a shortlist of priority features, brand colours, icon set, and any raw screenshots you might need.

What I need from you
– Scripting, screen recording or motion graphics (as appropriate), voice-over or on-screen text, royalty-free background music, editing, and export in platform-ready dimensions (1080×1920).
– Thumbnail image for YouTube Shorts that matches the reel’s visual style.
– A brief line of copy or suggested caption + 3–5 hashtags for each post.

I’m open to your creative ideas—as long as they stay within that educational, feature-focused lane—and I’ll happily review a quick storyboard or first draft to keep us aligned. Let me know how many videos you can confidently deliver and your expected turnaround time.