Social Media Strategy for Travel Service

# Instagram & Facebook Social Media Manager for Europe Travel Business

I run **Let Me Plan Your Travel**, a travel-planning service focused on creating personalized European trips for couples and families.

Website: https://let-me-plan-your-travel.com/
Instagram: @let.me.plan.your.travel

I am looking for someone who can help me build the social media presence from the ground up, starting with Instagram and using Facebook as a secondary/re-purposed channel.

## Target audience

My primary target audience is **Americans traveling to Europe**, especially:

* Couples
* Families
* First-time Europe travelers
* People planning multi-city European vacations
* People who have limited vacation time and don't want to spend weeks researching their trip

The service is not simply itinerary creation. I provide personalized trip planning and can also support customers during their trip through WhatsApp when plans change, trains are cancelled, weather affects their plans, or they need help finding something to do.

The goal is to position the business as a **personal Europe travel planning and concierge service**, rather than another generic travel inspiration account.

## What I need from you

I am looking for someone who can handle both strategy and execution.

### 1. Social media strategy

Please develop:

* Target audience/persona
* Content pillars
* Brand voice
* Visual direction
* Instagram bio/CTA recommendations
* Content strategy
* Hashtag/keyword strategy
* Monthly content calendar
* Lead-generation strategy

### 2. Content creation

For the first 30 days, I would like approximately:

* 3–4 Instagram Reels per week
* 1–2 carousel/static posts per week
* Regular Instagram Stories
* Facebook posts using the best/relevant Instagram content

Please specify exactly how many pieces of content are included in your proposal.

You should create the videos/graphics/captions rather than simply giving me ideas.

Please explain whether you will use:

* Original footage
* Licensed stock footage
* User-provided footage
* Graphics/animation
* Other sources

All content must use properly licensed material.

### 3. Content topics

Content should focus primarily on useful information for Americans planning European trips.

Examples:

* Europe itinerary ideas
* Common mistakes Americans make in Europe
* How to plan multi-country trips
* European train travel
* How many days to spend in each destination
* Family travel in Europe
* Couple/romantic trips
* Hidden gems
* What to do when plans change
* What to do when it rains
* Travel logistics
* Realistic itineraries
* Budget/planning tips
* "Plan this trip with me" content
* Behind-the-scenes of creating personalized itineraries

The content should educate and build trust rather than constantly advertise the service.

### 4. Lead generation

The ultimate goal is not simply followers or likes.

The goal is:

**Social media → website → travel enquiry → paying customer**

Please explain how you would encourage people to visit the website and enquire about a personalized trip.

I would like to track, where possible:

* Profile visits
* Website clicks
* Enquiries
* Leads
* Customers generated from social media

### 5. Competitor research

As part of the initial strategy, please research at least 10 successful travel/social accounts that target:

* Americans traveling to Europe
* Family travel
* Couple travel
* Europe itineraries
* Personalized travel planning

Please identify what types of content perform well and explain how you would adapt those ideas into an original strategy for my business.

### 6. Community management

Please specify whether your proposal includes:

* Responding to comments
* Responding to Instagram DMs
* Identifying potential customer enquiries
* Basic engagement with relevant travel accounts

If you will not handle DMs, please clearly state this.

### 7. Reporting

At the end of each month, please provide:

* Content published
* Reach
* Impressions
* Engagement
* Follower growth
* Profile visits
* Website clicks
* Leads/enquiries where trackable
* Best-performing content
* Worst-performing content
* Recommendations for the following month

## First month

I would prefer to start with a **30-day trial/project** rather than committing to a long-term contract immediately.

At the end of the first month, I want to be able to evaluate:

1. Quality of content
2. Consistency
3. Engagement
4. Growth in relevant followers
5. Website traffic
6. Enquiries/leads
7. Overall quality of the strategy

## Please include in your proposal

Please provide:

1. Examples of travel/social media accounts you currently manage or have managed.
2. Examples of Reels you have created yourself.
3. Exactly how many Reels/posts/Stories are included per month.
4. Whether you create the graphics and videos yourself.
5. Whether you provide captions and hashtags/keywords.
6. Whether you manage comments and DMs.
7. How you research content ideas.
8. How you measure success.
9. Your price for the first 30 days.
10. How many hours per week you expect to spend on the account.

I am much more interested in **quality, relevant followers and potential customers** than simply achieving a large follower count.

Please do not use bots, purchased followers, engagement groups, follow/unfollow tactics or other artificial growth methods.