Social Media Strategy & Campaign Project

I'm looking for a creative freelancer (social media strategist / content designer / graphic designer) to work on a multi-part social media project spanning campaign development, content strategy, brand feed redesign, live event coverage planning, and content writing/SEO.

This is a scoped project using either invented or existing brands as the working subject — the goal is strong strategic and creative execution across each deliverable below, presented as a polished, professional package.

Final deliverables should be presented as a clean, well-designed set of documents (Canva or PDF/PPT export — your choice of tool), delivered as a high-res PDF plus editable source file.

Component 1: Social Media Campaign Development
Develop a full campaign for either an invented brand or an existing one.
Strategy content:
Campaign title
Brand (invent one OR choose an existing brand)
Campaign objective
Target audience
Creative concept
Moodboard
Content pillars
Execution (all content should include captions):
Instagram grid design — 6 posts
3 Reel concepts (cover/thumbnail design + concept outline)
4 Instagram Stories designs
Closing summary: overall aim of the campaign and why it works

Component 2: Content Redesign (Before & After)
Choose a brand's existing Instagram feed and redesign it.
Audit section:
Current feed reference (6 posts)
Observation → Recommendation table format, e.g.: Make a table

Also assess: audience fit and tone of voice
Redesign section:
New Instagram feed design — 6 redesigned posts (include a "why this changed" note alongside each)
New Reel concept
Story sequence redesign (show original next to the redesigned version)
Caption rewrite (before/after)
Brief analytics rationale for the changes

Component 3: Live Event Coverage Plan
Choose a real event (e.g., Dubai Fashion Week) and build a full content coverage plan.
Planning:
Content plan overview
Content schedule table:
Time Content
Before event Countdown Story
Opening Reel
Afternoon Behind-the-scenes Story
Evening Carousel

Shot list — checklist of everything to photograph/film
Key objectives
Deliverables (all with captions):
4 Instagram Story designs
1 Instagram Reel concept
1 Carousel post
Closing reflection: why this content plan works

Component 4: Writing & SEO
SEO blog section:
Company (real or invented)
Title
Target keyword + 3 supporting keywords
Blog excerpt
Call-to-action
"Why this works" notes (targets search intent, natural keyword use, internal linking opportunities, clear CTA)
A short additional section on AI/generative-engine optimization — how to help AI platforms (like ChatGPT, Claude, Gemini) recognize and recommend the company when relevant questions are asked
LinkedIn article section:
Title
Body paragraphs
Closing
"Why this works" notes (matches LinkedIn tone, encourages discussion, positions brand as an industry expert)
Optional addition: A "Skills Demonstrated" summary table across the whole project (e.g., strategy, copywriting, visual design, analytics thinking, SEO).