Social Media posting for a Football Investment Game
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
Background
We run a brand-new online football game, specifically focused on the English Premiership. This is an investment game, where our customers will invest in shares for a player in our game. This investment will make a profit and loss depending on who else buys shares in that player. Usually this is influenced by
• Transfer gossip
• Injuries
• Performances on the pitch
As stated, this is a new game/ website and so has very few followers on the social media platforms.
Objective & scope
We need to
- Establish the game to the audience and gain trust
- Engage with the audience so that they come to our website and join the game
To focus on the high value social media platforms that engage in English Premiership Football, namely … X, Instagram and Tiktok.
Tasks
Primary task is to do postings on Social Media platforms, particularly replying to relevant posts.
Our idea is that we need someone
- To be very active on these key platforms
- To spot headlines, highlights and fan debates the moment they break
- To engage, reply and funnel users to our game with attention-grabbing posts
- To also post on our presence in these platforms
- Weekly performance summary with follower growth, engagement and traffic driven
Regularly you’ll craft a mix of text updates, eye-catching graphics and short video snippets. As a minimum, posts pre-matchday, on matchday and post-match day.
Note:
- We’ll provide branding assets, gameplay footage and tracking links;
- We have some creative posts and we have topics and draft posts to kick this off.
- All posts to have embedded tracking links for click-through measurement
Skillsets
The ideal person will have
- Experience, keen understanding of what works to engage and acquire customers from social media posts. Hashtags, player tags and trending audio experience essential.
- Creative, to take our brand and current stock of creative material and improve upon them (happy if you use AI)
- Responsiveness, you need to be quick in reacting to high value posts and respond to them
- Analytical, to examine effectiveness of posts to tune them for greater engagement rates
- English, very good quality of English so that we can communicate effectively
- Availability, once a week to make yourself available for a meeting (probable Friday afternoon GMT time)
Football fan, if you are a English football fan, that would be superb as it would help with understanding the audience
We run a brand-new online football game, specifically focused on the English Premiership. This is an investment game, where our customers will invest in shares for a player in our game. This investment will make a profit and loss depending on who else buys shares in that player. Usually this is influenced by
• Transfer gossip
• Injuries
• Performances on the pitch
As stated, this is a new game/ website and so has very few followers on the social media platforms.
Objective & scope
We need to
- Establish the game to the audience and gain trust
- Engage with the audience so that they come to our website and join the game
To focus on the high value social media platforms that engage in English Premiership Football, namely … X, Instagram and Tiktok.
Tasks
Primary task is to do postings on Social Media platforms, particularly replying to relevant posts.
Our idea is that we need someone
- To be very active on these key platforms
- To spot headlines, highlights and fan debates the moment they break
- To engage, reply and funnel users to our game with attention-grabbing posts
- To also post on our presence in these platforms
- Weekly performance summary with follower growth, engagement and traffic driven
Regularly you’ll craft a mix of text updates, eye-catching graphics and short video snippets. As a minimum, posts pre-matchday, on matchday and post-match day.
Note:
- We’ll provide branding assets, gameplay footage and tracking links;
- We have some creative posts and we have topics and draft posts to kick this off.
- All posts to have embedded tracking links for click-through measurement
Skillsets
The ideal person will have
- Experience, keen understanding of what works to engage and acquire customers from social media posts. Hashtags, player tags and trending audio experience essential.
- Creative, to take our brand and current stock of creative material and improve upon them (happy if you use AI)
- Responsiveness, you need to be quick in reacting to high value posts and respond to them
- Analytical, to examine effectiveness of posts to tune them for greater engagement rates
- English, very good quality of English so that we can communicate effectively
- Availability, once a week to make yourself available for a meeting (probable Friday afternoon GMT time)
Football fan, if you are a English football fan, that would be superb as it would help with understanding the audience
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