Social Media Marketing Specialist

I’m looking for a self-driven digital marketer to take end-to-end control of Universal Remedies’ Facebook and Instagram presence. The platforms are already active, but I need fresh energy, sharper promotional campaigns, and—above all—stronger brand awareness.

Your typical week will include planning and publishing daily posts, designing scroll-stopping Canva graphics, shooting or editing reels, and setting up targeted Facebook & Instagram ad campaigns. Data matters as much as creativity, so you’ll keep a close eye on reach, engagement, CPM and CPA, then translate those numbers into clear weekly reports and actionable tweaks.

Because promotional campaigns are our top content priority, you’ll brainstorm offers, write copy, choose visuals, build look-alike audiences in Meta Business Suite, and monitor performance in real time. Experience with Ayurvedic or broader FMCG products will help you understand our customer’s mindset and move quickly.

Deliverables
• 1-month content calendar outlining post copy, creatives, and reel ideas
• Live ad sets for Facebook & Instagram with objective, audience, budget, and creative clearly documented
• A dashboard or PDF report updated every week summarising results, insights, and next steps

Must-have skills: social media marketing, Meta Ads Manager, Canva (or similar graphic tools), short-form video editing, strong written English, and a creative, analytical outlook.

If this sounds like you, call me at [Removed by Freelancer.com Admin] with your portfolio or recent case studies, and let’s grow Universal Remedies together.