Social Media Launch Campaign Management

My student community app is being developed, and I want our social channels to build awareness, encourage conversation and, most importantly, drive genuine early-access signups through my website.

Platforms and content

- Instagram, Facebook, LinkedIn and TikTok.
- A mix of short videos/Reels, graphics, carousels, Stories and engaging captions, adapted to each platform.
- A friendly, student-focused voice, with a professional but welcoming approach on LinkedIn.
- Recommend which platforms and content formats to prioritise within your proposed budget.

Scope of work

Manage the monthly social media cycle: strategy, content calendar, copywriting, graphics and short-video creation, scheduling, publishing, community management, comment/DM handling, student outreach and performance reporting.

I will supply my existing logo, brand guidelines and available product information. Please explain what footage or other materials you need from me and how you will produce videos.

Content must clearly describe the app as upcoming and promote early-access registration without implying it is already available.

Please include in your proposal:

- Your first 30-day plan and relevant portfolio examples.
- Monthly quantities of original static posts, videos/Reels, Stories and carousels, plus publishing frequency for each platform.
- A clear distinction between original content and adaptations/reposts across platforms.
- Your community management coverage and reply times.
- Permission-based outreach to student groups, clubs, organisations and potential ambassadors or micro-influencers.
- Your content approval process and number of revisions included.
- Weekly progress updates and a monthly performance report.
- Tracking of website visits and completed signups through tagged links, coordinating with my developer where necessary.
- Monthly fee, any setup fee, quotation currency and all additional costs.

Acceptance criteria

1. Approved content is published on the agreed schedule.
2. Visuals and copy follow my branding and are accurate and error-free.
3. Promotional posts include a clear early-access call to action.
4. Reports show content performance, community insights and attributable signups where tracking is available.

Optional paid advertising must be quoted separately. Advertising spend and creator payments require my approval in advance.

All accounts, content and editable design/video files must remain owned by me. Use delegated account access wherever possible. No spam, fake followers, bots or purchased engagement.

My website is still being developed; website SEO and development are outside this project.

I would like an initial paid 30-day engagement, with monthly continuation based on work quality and progress. I will share the website, target market and social links privately with shortlisted applicants.