Social Media Content Strategist – EdTech Brand

Note: This project is not for Image or Video production.

We are looking for an experienced **Social Media Content Strategist** to develop and manage the content planning strategy for Metaverse Learn, an EdTech company based in Pune, Maharashtra.

Website: https://metaverselearn.in
Detailed Brief: https://docs.google.com/document/d/1rXKZW3fV-N9Jz1I-ggTL4Kl3uadsxDH72RzvOGrZn4E/edit?usp=sharing

**About the Requirement**

We want to establish a consistent, professional and credible social media presence for our brand, primarily targeting educational institutes and prospective B2B business partners across Maharashtra.

We are looking for someone who can understand our business, audience and positioning, and translate them into a structured social media content strategy.

**Scope of Work:**

- Develop a comprehensive social media content strategy aligned with our business objectives.
- Identify relevant content pillars, themes and topics.
- Recommend what content to publish, on which platform and at what frequency.
- Prepare monthly content calendars with post ideas and publishing schedules.
- Suggest content formats (reels, carousels, static posts, educational content, etc.).
- Develop content briefs and messaging directions for individual posts.
- Ensure consistency in brand communication, positioning and messaging.
- Align content with brand awareness, credibility and business partner acquisition objectives.

**Important Clarification:**

This is strictly a content strategy and planning requirement. We are not looking for image designers, video editors or content production agencies. Creative development, graphic design, video production and publishing will be handled separately.

**Ideal Candidate:**

Someone with strong strategic thinking, an understanding of B2B marketing and experience developing social media content strategies, preferably for EdTech or education brands.

**Budget:**

We are a growing business and looking for an affordable, experienced independent professional who can deliver quality strategic inputs without an expensive agency setup.

**To Apply:** Please share relevant experience, examples of content strategies or calendars developed, your proposed approach and monthly charges.