Social Content & Ad Manager

I need help turning my Facebook and Instagram presence into a consistent, revenue-driving machine. That means two things: a smart strategy and flawless execution.

First, I’d like you to collaborate with me on a clear content strategy that maps goals, audience segments, tone of voice, posting cadence, and ad objectives. I don’t have anything formal yet, so you’ll be starting from a blank slate and guiding me through best-practice frameworks.

Once the strategy is agreed, you’ll take care of day-to-day delivery: drafting captions, choosing or creating visuals, scheduling posts and stories through the native Meta tools or a planner of your choice, and setting up paid boosts that align with the monthly objectives we define. Performance tracking and quick optimisation loops are important; I want to understand what’s working and where we should adjust spend or creative.

Deliverables I expect in the first month
• Strategy deck or document outlining goals, content pillars, and ad plan
• 30-day content calendar (posts, stories, and boosted ads clearly marked)
• Creative assets and copy ready for upload, reviewed and approved in advance
• Weekly performance snapshot with actionable insights

If we’re successful, there’s room to expand to Twitter and other channels later.