Skilled PPC Specialist for EdTech Marketing

Google Ads PPC Expert for EdTech Platform
We are looking for an experienced Google Ads PPC freelancer to set up, launch and optimise paid-search campaigns for an online education platform .

Our objective is to generate qualified registrations, trials and paid subscriptions at a sustainable acquisition cost.

Scope of work
Review our website, audience, offer and competitors.

Complete keyword and search-intent research.

Design the campaign and ad-group structure.

Create responsive search advertisements and assets.

Configure negative keywords and appropriate match types.

Configure UK location, audience, device and schedule targeting.

Set up and verify GA4, Google Tag Manager and Google Ads conversions.

Track registrations, trial starts, subscriptions and revenue where applicable.

Recommend suitable landing-page improvements.

Configure budgets and bidding strategies.

Monitor search terms and eliminate wasted expenditure.

Test advertisements, keywords and landing pages.

Provide a concise weekly performance report.

Transparency and knowledge transfer
All accounts will be created and owned by us. Access will be provided through the freelancer’s own Google account; passwords will not be shared.

We use internal AI-assisted reporting to monitor campaign activity and performance. Therefore, every important change must be documented with:

What was changed

Why it was changed

Expected result

Actual result after sufficient data is available

At the end of the engagement, we require:

A recorded handover session

Explanation of the complete campaign strategy

Current keyword and negative-keyword lists

Conversion-tracking documentation

Weekly optimisation checklist

Details of automated rules, scripts and third-party tools

Known issues and recommended next steps

Required experience
Demonstrable Google Ads Search experience

Experience with UK consumer, subscription, SaaS or education campaigns

Strong GA4 and Google Tag Manager knowledge

Understanding of conversion tracking and subscription funnels

Ability to explain decisions in clear, non-technical language

Willingness to work transparently within client-owned accounts

Individual freelancers are preferred.

Success measures
Performance will be evaluated using:

Tracking accuracy

Search-term relevance

Registration and trial volume

Paid subscriptions

Conversion rate

Cost per registration

Cost per paying customer

Reduction in wasted advertising expenditure

Quality and transparency of optimisation decisions

Clicks and impressions alone will not be considered measures of success.

When applying, please answer
What similar SaaS, subscription or education campaigns have you managed?

What measurable results did you achieve?

What would you do during the first 30 days?

How would you track registrations, trials and paid subscriptions?

How frequently would you optimise the campaigns?

How will you document your changes and reasoning?

What information do you need from us before starting?

What advertising budget would you recommend for obtaining meaningful test data?

Please include relevant examples or anonymised screenshots of previous campaign results. Do not apply with guaranteed-sales or guaranteed-ROAS claims.