Shopify Store On-Page SEO Optimization

Title: On-page SEO for a small Shopify store (7 pages, ongoing potential)

We run Northlane Candle Co., a handmade candle and home fragrance brand on Shopify. The store has been live for about a year, we have ~30 SKUs, and organic traffic has been flat for months. We're looking for someone to handle on-page SEO for our homepage and 6 core product pages as a first small project.

What we need delivered:

Keyword research — 1 primary and 2–3 secondary keywords per page, based on real search volume and buyer intent (not just guessing). Rewritten title tags, meta descriptions and H1s that actually reflect the keywords. Product descriptions rewritten or edited so keywords sit naturally in the copy — no stuffing, our brand voice needs to survive. Image alt text for all product images. A short internal linking plan showing which pages should link to which and why. A one-page summary of everything that was changed and the reasoning.

Delivery in a shared Google Doc so we can review before publishing. We'll implement on our side, unless you'd prefer to push the changes directly through Shopify (either works).

We already have Google Search Console and GA4 set up and can share access. We're based in the US market, English only.

Why this is worth your time even though the scope is small:

We're deliberately starting with a small paid test project. We have a real ongoing SEO roadmap planned for Q1 — blog content (2–4 posts per month), off-page/link building, and SEO for two new product lines launching in January. If this first round is solid, we'd move straight into a monthly retainer with the same person.

In your bid please include:
- 1–2 examples of similar e-commerce or Shopify SEO work you've done (screenshots or links are fine)
- Your suggested approach for our 7 pages
- Realistic delivery timeline

Timeline for this first project: ideally 7–10 days from kickoff.

Thanks for reading — looking forward to your proposals.